INFUSION by castells

Go Back

INFUSION by castells

865 South Figueroa Street, Suite 1100
Los Angeles, CA 90017
Phone: (O) 213-688-7217, (M) 213-305-4129
Liz Castells, President/CEO

INFUSION by castells is a leading Multicultural advertising agency providing best-in-class marketing leadership and ROI-Powered ideas by infusing strategic and analytical acumen, ‘brains, heart and grit’. Led by dynamic, hands-on Stanford MBA Liz Castells, the creators of Transculturation™ guide Clients to profitably integrate Multicultural across all the P’s with a strategic filter factoring in culture, demos, lifestyle, preferences, and category usage for performance-driven creative and 360° social, community, media and retail activation.

Founded in 1998, and formerly known as Castells & Asociados, the agency is now minority and women-owned, and officially expanded its Multicultural capabilities beyond Hispanic to include African-American and Asian, and MCM-led Total market efforts.

Leadership includes CEO Liz Castells, Partners Malu Santamaria and Terry Sullivan; VPs Ana Valladares and Marielise Nascimiento, and Creative Directors Carlos Correa and Rod Ribeiro.

Key clients include: 
McDonald’s – For 17 Co-ops they drive continual above-national performance with strong creative, media, promotions, merchandising, product/pricing/menu initiatives, research, and other below-the-line services.

Toyota – They consistently increase Hispanic traffic, share, and loyalty for the SoCal/SD Dealers with Hispanic strategic leadership, segment and model custom creative, media, and community efforts, aligned with GM agency Davis Elen.

Charter Communications – They deliver business goals with Direct response work for acquisition, and customer marketing, from celebrity DRTV, radio, video, digital, Direct Mail, print and social, strategies, segmentation, to retail, partnerships, programming, packages, and dashboard metrics.

The agency recently opened a New York office to better service East Coast clients at
122 East 42nd Street, Suite 2305
New York, NY 10168
Phone: (O) 646-609-5604, (M) 718-440-0303
Rodrigo Ribeiro, Group Creative Director

* Other Experience includes CPG brands like Farmer John, Dole and Nestlé, Grocery (Safeway), Banking (CIT/OneWest, GMC/, Apparel (Mervyns, PUMA), Entertainment (Azteca, Univision, SBS, Showtime); Films (IFC, HBO, Artisan); Casinos (MGM, LVCVA, PALA), Health & Services (Health Net, Beer (Coors, Valle Sagrado), The Gas Company, Credoz, Lindora), Government (CDHS, First Five, CDFA, U.S. Census), Pro-bono (LA Special Olympics, TLF, NAN, HACER, MADD, Pedro Zamora AIDS), other telecom/mobile (Cox, Comcast, Affinity), and start-up ventures.

Read our News:

Top Ten Things To Avoid In Multicultural Marketing

Business Type: Advertising Agency
Markets: African American Market,Hispanic Market, Asian
Industry Expertise: Automotive,Banking,Government,Healthcare, Retail/QSR, Cable/Telecommunications, Film & Entertainment, Grocery, CPG, Beverages, Apparel, Special Events, Charity*
Services: Advertising,Marketing,Strategic Planning, Full Creative & Production (Multi-lingual Branding, Direct Response), Segmentation, Social, Media/Digital/Mobile Planning & Buying, Grassroots, Business consulting, Identity/Packaging/Naming, Retail and Influencer programs.

Number of employees: 70

Percent Minority Owned: 51%

Percent Woman Owned: 0%
   Tell A Friend