Identity (IPG/Mediabrands)

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Identity (IPG/Mediabrands)

100 West 33 Street
New York, NY 10001
Phone: 917-576-4322
Deidre Smalls-Landau, EVP Managing Director

Identity is a cross-cultural IPG Mediabrands agency specializing in strategy, insights, connections and content. We unlock the power of culture and forge rich connections between our clients and African American, Hispanic and Asian consumers. We do this by understanding the fluid nature these audiences, and their Cultural Identity as it evolves. Using custom surveys, proprietary research and tools, we develop nuanced cultural insights and identify these High Value Audiences for our clients. By pinpointing these audiences, we can develop cross-cultural connections and creative campaigns that drive business results. Identity is headquartered in New York.

Business Type: Advertising Agency
Markets: African American Market,Asian American Market,Hispanic Market and all generational groups (Gen Z, Millennials, Gen X, etc)
Industry Expertise: Automotive,Consumer Electronics,Education,Entertainment/Music,Government,Healthcare,Non-profit,Pharma/Health,Telecommunications
Services: Other Cultural strategy and insights; business development, custom research; media strategy and consultation, planning (traditional, digital, mobile, social) and investment; creative/content development and strategies; translations and transcreations

Number of employees: 25

Percent Minority Owned: 0%

Percent Woman Owned: 0%
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