Horowitz Research

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Horowitz Research

270 North Avenue, Suite 805
New Rochelle, NY 10801
Phone: 914.834.5999
Stephanie Wong, Director of Marketing and Strategy

As a full-service consumer insights firm with a mission for delivering insights that inspire innovation, Horowitz understands that with more consumer touch points than ever before, brands today depend on understanding how the confluence of technology, diversity, and media impacts their consumers at every point in the consumer journey.

With more than 25 years of experience conducting Hispanic and multicultural research, Horowitz is well-known for its pioneering work among Hispanic and multicultural consumers. In addition to their Insights Partner program, a subscription to syndicated data on the media habits and lifestyles of general market, Hispanic, Black, and Asian consumers, Horowitz offers a full suite of qualitative and quantitative research services to deliver the grounded insights you need to build brands that shine, products that delight, content that resonates, and messaging that engages. Horowitz offers full in-language quantitative and qualitative capabilities.

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Subscribe now for Hispanic, Black, and Asian media and cultural insights all through 2021

Adriana Waterston, Senior Vice President, Horowitz Research quoted in “‘To Be Silent Is Complicit’: As George Floyd Protests Erupt Some Corporations Take a Stand,” Noreen O'Donnell, NBC New York, June 2, 2020

Our POV "In 2020, let's move beyond "representation in ads."" as featured in Outlook for Multicultural Marketing and Diversity in 2020 - YourMulticultural Marketing News December 2019 Newsletter Issue 2
The Latinx Millennial Love Affair with Netflix: New Horowitz Research Reveals How and Why the Streaming Service Dominates in Terms of Viewing and Appeal - But for How Long
Introducing the Horowitz Cultural Insights Virtual Forum: Reimagined, Reinvented and Better than Ever !

Business Type: Market Research Firm
Markets: African American Market,Asian American Market,Chinese Market,Cross Cultural Market,Disability Market,General Market,Hispanic Market,Millennial Market,Multicultural Market,South Asian Market,Total Market
Industry Expertise: Consumer Electronics,Entertainment/Music,Non-profit,Technology,Telecommunications,Travel/Tourism,Other, Market Research
Services: Consulting,Focus Groups,Market Research,Moderator Services

Number of employees: 0

Percent Minority Owned: 0%

Percent Woman Owned: 0%
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