Ethnic Technologies

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Ethnic Technologies

600 Huyler Street
S. Hackensack, NJ 07606
Phone: 866-333-8324
Karen Sinisi, Director, Sales and Marketing

Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results.

Ethnicities that E-Tech® Identifies:
Afghan, African American, African Continental, Afrikaner, Akan, Albanian, Aleut, Algerian, Angolan, Arab, Armenian, Asian Indian, Austrian, Azerbaijani, Bahraini, Batswana (Botswana), Belgian, Bengali, Beninese, Bhutanese, Bosniak, Brazilian, Bulgarian, Burkinabe (Burkina Faso), Burmese (Myanmar), Burundi, Byelorussian, Cameroonian, Central African (Central African Republic), Chadian, Chechen, Chinese, Comoran, Congolese, Croat, Czech, Danish, Djiboutian, Dutch, Egyptian, English, Equatorial Guinean, Estonian, Ethiopian, Fijian, Filipino, Finnish, French, Gabonese, Gambian, Georgian, German, Ghanaian, Greek, Guinean (Guinea-Bissau), Guyanese, Haitian, Hausa, Hawaiian, Hebrew, Hispanic, Hmong, Hungarian, Icelandic, Igbo, Indonesian, Inuit, Iraqi, Irish, Italian, Ivorian (Ivory Coast), Jamaican, Japanese, Jewish, Kazakh, Kenyan, Khmer, Kirghiz, Korean, Kurdish, Kuwaiti, Laotian, Latvian, Liberian, Libyan, Lithuanian, Macedonian, Malagasy (Madagascar), Malawian, Malaysian, Malian, Manx, Mauritanian, Moldovan, Mongolian, Moroccan, Mozambican (Mozambique), Multi Ethnic, Namibian, Native American, Nepalese, Nigerian (Nigeria), Nigerien (Niger), Norwegian, Pakistani, Papua New Guinean, Persian, Polish, Portuguese, Qatari, Romanian, Russian, Rwandan, Samoan, Saudi, Scottish, Senegalese, Serb, Sierra Leonean, Slovak, Slovenian, Somali, Sotho (Lesotho), South Sudanese, Southern African, Sri Lankan, Surinamese, Swahili, Swazi, Swedish, Swiss, Syrian, Taiwanese, Tajik, Tanzanian, Thai, Tibetan, Togolese, Tongan, Trinidadian, Tunisian, Turkish, Turkmen, Ugandan, Ukrainian, Uzbek, Vietnamese, Welsh, Xhosa, Yemeni, Yoruba, Zambian, Zimbabwean, Zulu

Religion that E-Tech® Identifies:

Buddhist, Catholic, Eastern Orthodox, Hindu, Jewish, Lutheran, Mormon, Muslim, Oriental Orthodox, Protestant, Shinto, Sikh

Language Preference that E-Tech® Identifies:

Afrikaans, Akan, Albanian, Amharic, Arabic, Armenian, Asian Indian Language (Hindi Or Other), Azerbaijani, Bahasa Indonesia, Bahasa Melayu, Bantu Languages, Bengali/Bangla, Bulgarian, Burmese, Cantonese, Chechen, Comorian/Shikomoro, Czech, Danish, Dutch, Dzongkha, English, Estonian, Finnish, Flemish/Walloon, French, Georgian, German, Greek, Hausa, Hebrew, Hmong, Hungarian, Icelandic, Igbo, Inuktitut, Italian, Japanese, Kazakh, Khmer, Kirghiz, Korean, Kurdish, Lao, Latvian, Lithuanian, Macedonian, Malagasy, Mandarin, Moldovan, Mongolian, Nepali, Norwegian, Pashtu/Pashto, Persian, Polish, Portuguese, Romanian, Russian, Samoan, Serbo-Croatian, Sesotho, Sinhala, Siswati, Slovak, Slovenian, Somali, Spanish, Swahili, Swedish, Tagalog, Thai, Tibetan, Tok Pisin, Tongan, Turkish, Turkmen, Urdu, Uzbek, Vietnamese, Xhosa, Yoruba, Zulu

Read our News:

“Ji-man Choi - What’s in a name?” by Kathy Moore, Ethnic Technologies


Ethnic Technologies partners with Camino de Fe

Highlighting Guam During Asian Pacific Islander Heritage Month

MIT's SDSCon 2020 - Ethnic Technologies to Sponsor

Ethnic Technologies Announces the Release of E-Tech 2020

Ethnic Technologies Celebrates Year of the Rat

Our POV "Asian American Consumers - Highly Informed Influencers & Powerful Purchasers" as featured in Outlook for Multicultural Marketing and Diversity in 2020 - Your Multicultural Marketing News December 2019 Newsletter Issue 2
Ethnic Technologies Joins as Signator of the Hispanic Promise at the 2nd Hispanic Leadership Summit at the UN, Organized by the We Are All Human Foundation

Asian American Consumers – Highly Informed Influencers & Powerful Purchasers

Ethnic Technologies: “You don’t look Hispanic?”

Who is…Ramon Ignacio?

The Nitty Gritty Behind Multicultural Marketing in Shifting Demographics

This is Ethnic Technologies

Ethnic Technologies: “Can you say my name?”

Direct Marketing: Cultural Competency and the Importance of Name Research

Ethnic Technologies discusses International and Multicultural Advertising with students at the University of Miami

Key Takeaways From Webinar on Best Practices from the Canadian Multicultural Market: What U.S. Brand Marketers Can Learn

Ethnic Technologies Celebrates Women's History Month 2019

Ethnic Technologies announces even more New and Updated Products

E-Tech Celebrates Asian Lunar New Year - 'Year of the Pig' Beginning February 5, 2019

Free Webinar: Best Practices from the Canadian Multicultural Market: What U.S. Brand Marketers Can Learn, Feb 13, 2PM EST

Baby Name Data from Social Security Administration: Ethnic Names Now Mainstream

New Speech Topics Added to Lisa Spira's Multicultural Marketing Resources' Speakers Showcase Page

When Names Are the Same, but Different

Ethnic Technologies Announces Continuation of Popular Lunch 'n Learn Series at Corporations

Ethnic Technologies Supports the Juvenile Diabetes Research Foundation

Ethnic Technologies supports Asian American Heritage

Ethnic Technologies: Celebrating Asian-Pacific American Heritage Month

Ethnic Technologies: Business Development Associate for Direct/Digital/Multicultural Marketing - New Position Featured on

Lisa Spira, Director of Research and Product Development, Ethnic Technologies Joins Multicultural Marketing Resources' Speakers Showcase

Women in Multicultural Marketing, Expert Interview: Lisa Spira - Director of Research and Product Development at Ethnic Technologies

E-Tech Celebrates Asian Lunar New Year - 'Year of the Dog' Beginning February 16, 2018

Ethnic Technologies announces the release of E-Tech 2018

Harnessing Ethnic Insight in Personalized Marketing

Ethnic Technologies Thought Leaders to Speak at International Conference

Ethnic Technologies to Exhibit at the 2017 Marketing Analytics Conference

Ethnic Technologies Announces Launch of ACCESS India and Continuation of Lunch'n Learn Program at Companies

Making "Sense" of the "Census": Who is reporting as "Two or More Races"?

Ethnic Technologies announces the release of E-Tech 2017

Minorities Going Online Getting What They Need to Succeed

Business Type: Marketing/Communications, Direct Marketing
Markets: African American Market,Asian American Market,Eastern European Market,General Market,Hispanic Market,Multicultural Market,South Asian Market,U.S. Emerging African Market,Youth/Teen Market
Industry Expertise: Financial Services,Healthcare,Non-profit,Telecom/Cable/Satellite,Gaming & Entertainment,Political
Services: Direct Marketing data providers, Data enhancement, other

Number of employees: 22

Percent Minority Owned: 70%

Percent Woman Owned: 0%
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