Ethnic Technologies

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Ethnic Technologies

600 Huyler Street
S. Hackensack, NJ 07606
Phone: 866-333-8324
Karen Sinisi, Director, Sales and Marketing

Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results.

Ethnicities that E-Tech® Identifies:
Afghan, African American, African Continental, Afrikaner, Akan, Albanian, Aleut, Algerian, Angolan, Arab, Armenian, Asian Indian, Austrian, Azerbaijani, Bahraini, Batswana (Botswana), Belgian, Bengali, Beninese, Bhutanese, Bosniak, Brazilian, Bulgarian, Burkinabe (Burkina Faso), Burmese (Myanmar), Burundi, Byelorussian, Cameroonian, Central African (Central African Republic), Chadian, Chechen, Chinese, Comoran, Congolese, Croat, Czech, Danish, Djiboutian, Dutch, Egyptian, English, Equatorial Guinean, Estonian, Ethiopian, Fijian, Filipino, Finnish, French, Gabonese, Gambian, Georgian, German, Ghanaian, Greek, Guinean (Guinea-Bissau), Guyanese, Haitian, Hausa, Hawaiian, Hebrew, Hispanic, Hmong, Hungarian, Icelandic, Igbo, Indonesian, Inuit, Iraqi, Irish, Italian, Ivorian (Ivory Coast), Jamaican, Japanese, Jewish, Kazakh, Kenyan, Khmer, Kirghiz, Korean, Kurdish, Kuwaiti, Laotian, Latvian, Liberian, Libyan, Lithuanian, Macedonian, Malagasy (Madagascar), Malawian, Malaysian, Malian, Manx, Mauritanian, Moldovan, Mongolian, Moroccan, Mozambican (Mozambique), Multi Ethnic, Namibian, Native American, Nepalese, Nigerian (Nigeria), Nigerien (Niger), Norwegian, Pakistani, Papua New Guinean, Persian, Polish, Portuguese, Qatari, Romanian, Russian, Rwandan, Samoan, Saudi, Scottish, Senegalese, Serb, Sierra Leonean, Slovak, Slovenian, Somali, Sotho (Lesotho), South Sudanese, Southern African, Sri Lankan, Surinamese, Swahili, Swazi, Swedish, Swiss, Syrian, Taiwanese, Tajik, Tanzanian, Thai, Tibetan, Togolese, Tongan, Trinidadian, Tunisian, Turkish, Turkmen, Ugandan, Ukrainian, Uzbek, Vietnamese, Welsh, Xhosa, Yemeni, Yoruba, Zambian, Zimbabwean, Zulu

Religion that E-Tech® Identifies:

Buddhist, Catholic, Eastern Orthodox, Hindu, Jewish, Lutheran, Mormon, Muslim, Oriental Orthodox, Protestant, Shinto, Sikh

Language Preference that E-Tech® Identifies:

Afrikaans, Akan, Albanian, Amharic, Arabic, Armenian, Asian Indian Language (Hindi Or Other), Azerbaijani, Bahasa Indonesia, Bahasa Melayu, Bantu Languages, Bengali/Bangla, Bulgarian, Burmese, Cantonese, Chechen, Comorian/Shikomoro, Czech, Danish, Dutch, Dzongkha, English, Estonian, Finnish, Flemish/Walloon, French, Georgian, German, Greek, Hausa, Hebrew, Hmong, Hungarian, Icelandic, Igbo, Inuktitut, Italian, Japanese, Kazakh, Khmer, Kirghiz, Korean, Kurdish, Lao, Latvian, Lithuanian, Macedonian, Malagasy, Mandarin, Moldovan, Mongolian, Nepali, Norwegian, Pashtu/Pashto, Persian, Polish, Portuguese, Romanian, Russian, Samoan, Serbo-Croatian, Sesotho, Sinhala, Siswati, Slovak, Slovenian, Somali, Spanish, Swahili, Swedish, Tagalog, Thai, Tibetan, Tok Pisin, Tongan, Turkish, Turkmen, Urdu, Uzbek, Vietnamese, Xhosa, Yoruba, Zulu

Read our News:

Ethnic Technologies Celebrates Year of the Rat

Ethnic Technologies Joins as Signator of the Hispanic Promise at the 2nd Hispanic Leadership Summit at the UN, Organized by the We Are All Human Foundation

Asian American Consumers – Highly Informed Influencers & Powerful Purchasers

Ethnic Technologies: “You don’t look Hispanic?”

Who is…Ramon Ignacio?

The Nitty Gritty Behind Multicultural Marketing in Shifting Demographics

This is Ethnic Technologies

Ethnic Technologies: “Can you say my name?”

Direct Marketing: Cultural Competency and the Importance of Name Research

Ethnic Technologies discusses International and Multicultural Advertising with students at the University of Miami

Key Takeaways From Webinar on Best Practices from the Canadian Multicultural Market: What U.S. Brand Marketers Can Learn

Ethnic Technologies Celebrates Women's History Month 2019

Ethnic Technologies announces even more New and Updated Products

E-Tech Celebrates Asian Lunar New Year - 'Year of the Pig' Beginning February 5, 2019

Free Webinar: Best Practices from the Canadian Multicultural Market: What U.S. Brand Marketers Can Learn, Feb 13, 2PM EST

Baby Name Data from Social Security Administration: Ethnic Names Now Mainstream

New Speech Topics Added to Lisa Spira's Multicultural Marketing Resources' Speakers Showcase Page

When Names Are the Same, but Different

Ethnic Technologies Announces Continuation of Popular Lunch 'n Learn Series at Corporations

Ethnic Technologies Supports the Juvenile Diabetes Research Foundation

Ethnic Technologies supports Asian American Heritage

Ethnic Technologies: Celebrating Asian-Pacific American Heritage Month

Ethnic Technologies: Business Development Associate for Direct/Digital/Multicultural Marketing - New Position Featured on

Lisa Spira, Director of Research and Product Development, Ethnic Technologies Joins Multicultural Marketing Resources' Speakers Showcase

Women in Multicultural Marketing, Expert Interview: Lisa Spira - Director of Research and Product Development at Ethnic Technologies

E-Tech Celebrates Asian Lunar New Year - 'Year of the Dog' Beginning February 16, 2018

Ethnic Technologies announces the release of E-Tech 2018

Harnessing Ethnic Insight in Personalized Marketing

Ethnic Technologies Thought Leaders to Speak at International Conference

Ethnic Technologies to Exhibit at the 2017 Marketing Analytics Conference

Ethnic Technologies Announces Launch of ACCESS India and Continuation of Lunch'n Learn Program at Companies

Making "Sense" of the "Census": Who is reporting as "Two or More Races"?

Ethnic Technologies announces the release of E-Tech 2017

Minorities Going Online Getting What They Need to Succeed

Our POV as featured in Multicultural Marketing News - Super Bowl LIII Ads Analysis: A Multicultural Perspective

The Biggest Day in American Sports Was a Giant Bore: Both the Game and the Ads (from a Multicultural Standpoint)
The New England Patriots are Super Bowl champions for the sixth time and The Great Tom Brady once again proved to the world that he truly is the best quarterback in the history of the NFL. And that's how Super Bowl LIII can be summarized. Throughout the years, if the game itself was boring, Americans found excitement through commercials. This year, Pepsi didn't disappoint us this year with "Is Pepsi OK?" and Hyundai's descending elevator wasn't too bad either. Just as last year, the companies played it safe and stayed away from any politically or socially hot issues, and focused on social responsibility. Viewers witnessed commercials like Budweiser using wind power to brew beer, Audi committing to 33% of their vehicle going electric by 2025, Google helping the world communicate better by translating over 100 billion words per day, and Microsoft developing the Adaptive Controllers for video games designed for kids with special needs, as setting the stage for social responsibility. Unfortunately, from the multicultural standpoint, it was another disappointing year. While the Super Bowl itself started with many well-known African Americans figures standing on the field, in the commercials, the Avocados from Mexico was about the only one that was multicultural. Many companies are mistaken in thinking that multicultural marketing is just about reaching certain demographics, but the ultimate goal should include elements that can reach the hearts of all people including those with multicultural backgrounds. We at Ethnic Technologies hope and believe that in coming years, this goal will be reached. By Bryan Lee, Sales Manager, Ethnic Technologies,
View company profile here.

Our POV as featured in Outlook for Multicultural Marketing in 2019 - Your Multicultural Marketing News January 2019 Newsletter

Ethnic Names Turned Mainstream: Trend Expected to Continue in 2019 
There's a new gold mine for data scientists: The Social Security Administration's baby name data. LIAM exemplifies an ethnic name turned mainstream - the most mainstream, in fact. LIAM was once heavily marked as being Irish. Nearly 41% of adult Americans with this name have Irish heritage.* The name gained increased popularity in 1995 and broke into the Top 100 baby names by 2006. Due to its recent widespread use, there could soon be a potential drop in Irish heritage attached to LIAM. Jumping an impressive 800 ranks in under a decade, the girls' name ARYA means 'noble' in Persian. Currently, the name sits at the No. 135 spot. ARYA's increased usage is likely the result of pop culture influence; the name Arya belongs to the fearless younger daughter in the illustrious series, Game of Thrones. The beloved character is a good reason Americans of diverse cultural backgrounds would name their daughter ARYA. KAI also illustrates the name change from ethnic to American. The name appears on both the boys' and the girls' lists, sitting at Nos. 127 and 804, respectively. KAI has a number of diverse derivations, including Chinese, Japanese, Estonian, and Swahili. In 2017, it was highly Chinese in the United States. Roughly 35% of adult Americans named KAI had Chinese heritage. That percentage is likely to decrease over time as this name continues to be favored for newborns. Whether you're a name hobbyist or name data analyst, ethnic names breaching the mainstream is a really useful insight into a multiculturally evolving society. As these names transition from highly ethnic to quintessentially American, this could change the way you see popular names or how you look at your multicultural data! By Lisa Spira, Director, Research and Product Development, Ethnic Technologies, LLC. For more information, please contact Karen Sinisi, Director of Sales, Ethnic Technologies, 866-333-8324 ext.117, karens@ethnictechnologies.comView company profile here.
*Diversity percentages based on a study of Ethnic Technologies data applied to US consumer marketing database.

Business Type: Marketing/Communications, Direct Marketing
Markets: African American Market,Asian American Market,Eastern European Market,General Market,Hispanic Market,Multicultural Market,South Asian Market,U.S. Emerging African Market,Youth/Teen Market
Industry Expertise: Financial Services,Healthcare,Non-profit,Telecom/Cable/Satellite,Gaming & Entertainment,Political
Services: Direct Marketing data providers, Data enhancement, other

Number of employees: 22

Percent Minority Owned: 70%

Percent Woman Owned: 0%
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