d expósito & Partners
d expósito & Partners
Daisy Expósito-Ulla, an established name in multicultural communications in America, is Chairman/CEO of d expósito & Partners, LLC. Positioned as The New American Agency™, its expertise helps brands leverage the compelling opportunity represented by U.S. Hispanics, an ever-growing population estimated at nearly 58.2 Million, leading key markets in key categories and forever changing the face of America, from a small house in Houston, Texas to the White House in Washington D.C. d expósito & Partners offers “excellence in marketing while creatively leveraging and infusing cultural insights for total market solutions” in today’s new pluricultural demographic context.
Among d expósito & Partners agency clients today: AARP, which has allowed the agency to develop a uniquely specialized practice for the Latino 50+ segment; ConAgra Foods (Chef Boyardee, Hunt’s, PAM, among others); McDonald’s Tri-State region; while also partnering with other agencies to provide service to clients on several specific disciplines such as media, as is the case with the U.S. Army.
Daisy is active in supporting the Latino Community. She conceived and launched one of her most ambitious public service initiatives, FuturaMente (FutureMinds), a national campaign to motivate Hispanic-Americans to become teachers while also promoting education of Latino children and youth. Since 2000, she has been involved with The National Campaign to Prevent Teen and Unplanned Pregnancy. Also, her involvement with the American Cancer Society resulted in the first outreach effort to raise awareness and educate Spanish-speaking women about the prevention and treatment of breast cancer. For this, she received the American Cancer Society’s Humanitarian Award.
Daisy Expósito-Ulla came to the United States as a political refugee from Cuba with her family in 1964. Daisy and her husband and business partner, Jorge Ulla, a writer and award-winning filmmaker and Grammy-nominated producer, live and work in New York City. Their son, Gabriel, an NYU honors-graduate pursuing post-graduate studies at Columbia University, is a curator at Rene Redzepi’s MAD Foundation in Denmark, and a contributor to Lucky Peach, Bon Appétit, The Wall Street Journal and Saveur, among other publications.
Business Type: Advertising Agency
Markets: Hispanic Market
Industry Expertise: Apparel and Fashion,Automotive,Banking,Fast Food,Financial Services,Government,Insurance,Non-profit,Packaged Goods,Pharma/Health,Retail,Telecommunications
Services: Advertising,Corporate Communications,Design,Digital/Interactive,Direct Marketing,Event Planning,Media Planning-Buying,Mobile Marketing,Multicultural Talent and Casting,Production,Public Relations,Sales/Promotion,Strategic Planning,Supplier Diversity