CultureBeat, a division of C+R Research

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CultureBeat, a division of C+R Research

150 N. Michigan Ave., 34th Floor
Chicago, IL 60601
Phone: 312-828-9200
www.crresearch.com
jorgem@crresearch.com
Contact:
Jorge Martinez, Vice President

Culture defines and shapes consumers, implicitly and explicitly affecting the way we interact with organizations, products and brands. CultureBeat, C+R Research’s multicultural research division, helps brands understand how different cultures, ethnicities and lifestyles – and the dynamics that intertwine them – influence their consumers. Our team focuses on getting to the core of what drives consumers’ interactions with your brands to help you form long-lasting connections with them.

Our CultureBeat team is comprised of a group of researchers from diverse cultural and professional backgrounds who bring years of experience and cultural relevance. And our Hispanic research consultancy, LatinoEyes®, brings additional experience and deep understanding of both U.S. and Latino cultures. Our insights are driven by our passion to uncover how culture influences consumers/shoppers and the decisions they make.  We leverage our company’s agility to develop the best research approaches, utilizing both traditional and emerging methods.

To kick off Hispanic Heritage Month, we talked about the state of the Hispanic consumer and have a conversation with them to explore their sentiments about the current situation in our nation, their perceptions of the importance of Hispanics as consumers, and their views on the brands they connect with. Click here to watch our short video recap, read our key takeaways, or listen to the full conversation in our podcast.

To coincide with Hispanic Heritage Month, we pause to celebrate the vibrance of Hispanic teens with a new eBook. Our YouthBeat® and CultureBeat teams collaborate closely to understand multicultural youth and families’ circumstances and needs.  Learn some fun facts about Hispanic teens’ preferences that set them apart from their Non-Hispanic peers in our blog and eBook.

          

Read our News:

Jorge Martínez, Vice President and Ashleigh Williams, Research Director​, C+R Research quoted in “Will 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems?” Brooke Henderson, Fortune Magazine, October 06, 2020

Ashleigh Williams, Research Director, C+R Research quoted in “Black-owned food businesses see a surge in publicity and customers—and hope that investors are next,” Brooke Henderson, Fortune Magazine, August 9, 2020

What's on the minds of Black consumers? Find out in C+R Research's next live panel on August 20!

Connect with African American Consumers During C+R Research’s Live Consumer Panel on Thurs June 18th

CultureBeat® PULSE Newsletter from C+R Research: Multiculturals and COVID-19

Our POV "With Few Exceptions, Super Bowl Advertisers Miss the Multiculturalism Goalpost" as featured in Multicultural Marketing News - Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV "Budweiser's Well-intended Beer-Goggled "Typical American" Ad Hits a Nerve" as featured in Multicultural Marketing News - Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV "NFL Appeals to Largest Growing Minority Fan Base with All-Latin Musical Experience for the First Time in its History" as featured in Super Bowl LIV Ads Analysis: AMulticultural Perspective from C+R Research Experts
Our POV "This Close to Being Truly Inclusive" as featured in Super Bowl LIV Ads Analysis: AMulticultural Perspective from C+R Research Experts

Jorge Martínez-Bonilla, Vice President, C+R Research, CultureBeat & LatinoEyes Joins Multicultural Marketing Resources' Speakers Showcase

Shaili Bhatt, Senior Research Director, C+R Research Joins Multicultural Marketing Resources' Speakers Showcase

Ashleigh Williams, Research Director, C+R Research Joins Multicultural Marketing Resources' Speakers Showcase

In tune with your multicultural consumer? Read the new issue of CultureBeat® PULSE e-zine From C+R Research

Save the Date: Emerge Smarter Webinar - Unraveling the Complexities of Cultural Identity - July 25

Learn How to Navigate the Multicultural Consumer Landscape: Newsletter from C+R Research

The Multicultural Landscape: Your Brand...Your Impact...It Matters

Introducing Our New Multicultural e-Periodical, CultureBeat Pulse


Business Type: Market Research Firm
Markets: African American Market,Cross Cultural Market,General Market,Hispanic Market,Latin American Market,LGBT Market,Millennial Market,Multicultural Market,Senior Market (50+),Total Market,Women’s Market,Youth/Teen Market
Industry Expertise: Apparel and Fashion,Automotive,Banking,Beverages-Alcoholic,Consumer Electronics,Cosmetics and Beauty,Education,Entertainment/Music,Fast Food,Financial Services,Government,Healthcare,Insurance,Packaged Goods,Pharma/Health,Professional Services,Retail,Technology,Telecommunications,Travel/Tourism
Services: Market Research

Number of employees: 0

Percent Minority Owned: 0%

Percent Woman Owned: 0%
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