Community Marketing & Insights

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Community Marketing & Insights

145 Corte Madera Town Center #202
Corte Madera, CA 94925
Phone: 415-343-4656
Thomas Roth, President

Connect with and engage the LGBTQ community: Your journey begins with market insights
Community Marketing & Insights (CMI) is the world’s leading LGBTQ — lesbian, gay, bisexual, transgender and queer/questioning— market research firm. For more than 25 years, CMI has worked with leading brands, companies, organizations, universities and government institutions seeking to understand, reach and serve the LGBTQ community. Through research across the spectrum of LGBTQ, Community Marketing & Insights provides our clients with a deep understanding of how to authentically connect with and engage this growing, powerful, influential and diverse community. LGBTQs comprise a “slice” of the world’s population. There are markets for singles, couples and families across ethnicity, age and gender. We are citizens, consumers, influencers, students, seniors, business owners and employees. Research will discover diverse interests, matching your products or services to viable LGBTQ market segments. CMI’s proven, powerful portfolio of services identify, quantify and deliver specific targeted markets, yielding measurable return on your investment in the LGBTQ community.

Read our News:

LGBTQ Community Survey results, and free webinar

Community Marketing & Insights (CMI's) 13th Annual LGBTQ Community Survey®

Update: LGBTQ market research results and insights

CMI's 12th Annual LGBTQ Community Survey® Report is Now Released

LGBTQ Marketing & Advertising Symposium @ Google

CMI’s 12th Annual LGBTQ Community Survey report download

CMI’s 23rd Annual LGBTQ Tourism & Hospitality survey report download

China LGBTQ Community Survey (n=7,500)

African American LGBTQ Community Survey

Video: Understanding & Marketing to LGBTQ Consumers:

Thomas Roth presents a snapshot of the LGBTQ market, diversity and inclusion at SimilarWeb on June 24, 2018 (45 minutes)

Our POV as featured in Outlook for Multicultural Marketing in 2019 - Your Multicultural Marketing News January 2019 Newsletter

2019 Will Be a Momentous Year in the LGBTQ Marketplace.
Since the Stonewall riots of 1969 marked the beginning of the modern "gay rights" movement, the LGBTQ community -and related market-- has been dynamic and rapidly evolving. The historic transformation of this community in society over the past 50 years has been led not by government or politicians, but largely by corporations that have embraced and supported their own LGBTQ employees, and reached out to earn business and loyalty from LGBTQ consumers. The Community Marketing & Insights (CMI) 12th Annual LGBTQ Community Survey® on over 18,000 LGBTQ Americans found that 76% agreed: companies that support LGBTQ equality will get more of their business this year. LGBTQ consumers over-index on many industry categories, provide "first to market" opportunities in segments such as lesbians, ethnicities or same-sex couples with kids, and are exceptionally brand-loyal and influential with friends and family well beyond their inner-circle. CMI has worked with industry leaders on LGBTQ market plans, strategies and training for over 26 years. By Thomas Roth, EVP and General Manager, Community Marketing and Insights Inc. Please contact Tom to discuss your next steps:, call 415-437-3800, or visit to download some of our free reports. View company profile here.

Business Type: Market Research Firm, Community Marketing & Insights
Markets: African American Market,Asian American Market,Cross Cultural Market,Hispanic Market,LGBT Market,Multicultural Market,Senior Market (50+),Women’s Market, Gay, Lesbian, Bisexual, Transgender and Queer Market
Industry Expertise: Apparel and Fashion,Automotive,Banking,Beverages-Alcoholic,Beverages-Non-Alcoholic,Consumer Electronics,Cosmetics and Beauty,Entertainment/Music,Financial Services,Government,Healthcare,Home/Shelter,Insurance,Medical,Non-profit,Packaged Goods,Pharma/Health,Professional Services,Publishing,Real Estate,Restaurant,Retail,Sports,Technology,Telecommunications,Transportation,Travel/Tourism
Services: Brand Building,Cause Related Marketing,Consulting,Corporate Communications,Direct Marketing,Experiential Marketing,Event Planning,Focus Groups,Guerilla Marketing,Integrated Marketing Communications,Market Research,Marketing,Media,Media Planning-Buying,Media Training,Mobile Marketing,Moderator Services,Multicultural Talent and Casting,New Media,Public Relations,Sampling,Social Media,Sports Marketing,Strategic Planning,Supplier Diversity,Training

Number of employees: 4

Percent Minority Owned: 100%

Percent Woman Owned: 0%
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