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865 S. Figueroa St., Suite 1100
Los Angeles, CA 90017
Phone: 213 688 7250

Liz Castells-Heard, President/CEO

Castells is a top national Hispanic advertising agency committed to providing Clients best-in-class Hispanic marketing leadership and consistent results with ROI-powered ideas, a mix of science and art, and a team with brains, heart and grit led by dynamic CEO and Stanford MBA Liz Castells. Founded in 1998, they are independent in both ownership and spirit, and have over $70MM in capitalized billings.

Known for their strategic acumen, metrics, cultural know-how, and innovative ‘firsts’, they identify opportunities, segments, gaps and insights to create sales-building brand, retail and direct creative work across all platforms. They guide Clients to profitably integrate and collaboratively activate Hispanic across all the P’s, applying their TransculturationTM filter that leverages both commonalities and unique needs.

Clients include long-term partners McDonald’s, Toyota and Dole; Charter Communications (who acquired Time Warner Cable); start-ups like Tequila Allende; and pro-bono work for The LaGrant Foundation and LA Special Olympics World Games.

Agency leaders include Arturo Monroy, Carlos Correa, Malu Santamaria, Marielise Nascimiento, Araceli Maldonado, Ana Valladares, Manuel Carvajal, and Antonio Sosa.

‘Everything is grounded in our Client’s business. We’re all about results. No limits. No BS.’

Business Type: Advertising Agency
Markets: Hispanic Market (some Asian, African-American)
Industry Expertise: Automotive,Financial Services,Healthcare,Packaged Goods,Retail,Technology, Quick Service Restaurant, Cable/Telecom, Entertainment, Grocery Chains, Food & Beverages, Health & Beauty, Apparel, Athletic Footwear
Services: Advertising,Marketing,Media,Strategic Planning, Full Creative and Production, Segmentation, Metrics, Social, Digital, Mobile, Branding, Direct, Entertainment, Website Design, Collateral, PR, Relationship marketing, Media Planning and Buying, Promotions, Grass Roots, Brand Identity, Logos, Naming architecture

Number of employees: 65

Percent Minority Owned: 41%

Percent Woman Owned: 0%
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