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2900 Lowery Street
Winston Salem, NC 27101
Phone: (877) 817-3674

Abasto Media is the only print and digital trade publication in the United States that caters to the Hispanic food and beverage industry. Our print and digital magazine continues to lead the way in providing Hispanic retailers, distributors, manufacturers, brokers and others connected to the industry with relevant news and information to make smart business decisions.

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Abasto Magazine, the Hispanic Retailer and Wholesaler Premier Publication

Outlook for Multicultural Marketing in 2019 
From the perspective of a multicultural marketing approach within the food and beverage industry, I believe 2019 will be a year conditioned by rapid improvements in technology in online grocery shopping. However, since groceries are very subjective to the multicultural consumer, this growth will be much slower. When we observe the shopping habits in multicultural communities, particularly in Hispanic supermarkets, tiendas and bodegas, the dichotomy between online and onsite grocery shopping is evident. Abasto Media published several articles on Hispanic online shopping habits, where most of the findings revealed the high impact of Hispanic online purchasing, but generally on non-food items. The mainstream retailers are all actively searching for new ways to compete with Amazon online grocery shopping, however, it seems that the independent grocery retailers are ahead of the curve. Local grocery retailers are exploring order pick, home delivery, integration of online browsing with in-store shopping, targeted digital promotions, all these initiatives aligned with strong customer analytics, are producing remarkable results. Many large Hispanic grocery stores are already establishing some of these practices such as Northgate Gonzalez Market with Northgate Pronto. I have great expectations that other Hispanic grocery stores will follow along and react to a changing landscape in grocery shopping. For more information, please contact Gus Calabro, Director, Abasto Media 336-724-9718 gcalabro@abasto.comView company profile here.

Business Type: Conferences & Seminars, Consulting, Market Research Firm, Marketing/Communications, Marketing/Promotions, Media-Print, Media-Website
Markets: General Market,Hispanic Market,Latin American Market,Millennial Market,Multicultural Market,Total Market,Women’s Market,Women in Business Market
Industry Expertise: Education,Fast Food,Packaged Goods,Pharma/Health,Retail,Technology, Beer & Spirits, Beverages
Services: Advertising,Brand Building,Consulting,Corporate Communications,Creative,Custom publishing,Design,Digital/Interactive,Direct Marketing,Experiential Marketing,Focus Groups,Market Research,Marketing,Media,Multicultural Talent and Casting,Out of Home Advertising,Public Relations,Social Media,Strategic Planning

Number of employees: 15

Percent Minority Owned: 0%

Percent Woman Owned: 0%
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