Calendar of Recommended Multicultural and Diversity Events

March 14, 2012
ANA Global Marketing Conference
ANA (Association of National Advertisers) and its sister trade association, WFA (World Federation of Advertisers), will welcome leaders from the global marketing industry and marketers from the world's leading brands as part of its first-ever Global Marketing Conference on March 14 in NYC. The conference line-up features some of the world's leading masters of marketing:
*    Chris Burggraeve, Chief Marketing Officer, Anheuser Busch InBev
*    Luke Dowdney MBE, CEO & Founder, Luta
*    Marc Mathieu, Senior Vice President, Marketing, Unilever
*    Marc Menesguen, Managing Director Strategic Marketing Department & Global Chief Marketing Officer, L'Oréal
*    Jim Stengel, Former Global Marketing Officer of P&G and Author of GROW
*    Joe Tripodi, Chief Marketing and Commercial Officer, The Coca-Cola Company
As an added value, there will be a pre-conference event the afternoon of March 13 open to all conference registrants which will include sessions on these issues and more:
*    Media Integration & Orchestration
*    Global Branding Redefined: Moving Beyond the "Global vs. Local" Debate
*    What Keeps Global Marketers Awake at Night?
The Global Marketing Conference is presented by The New York Times and will feature a luncheon keynote from two-time Pulitzer Prize winner Nicholas Kristof. Fee is only $395. More information is available at www.ana.net/conference/show/id/WFA-MAR12. Contact Bill Duggan, EVP at bduggan@ana.net.
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March 26-28, 2012
2012 Multicultural Marketing Summit
Executives from PepsiCo, Walmart, Wells Fargo, Liberty Tax Service, and more convene to discuss best practices, building brand loyalty, and determining comprehensive, winning marketing strategies.  This summit will address overcoming the complexities of different cultural markets; the development and implementation of standardized multicultural marketing benchmarks and metrics; and best in class utilization of social media.  The 2012 Multicultural Marketing Summit is an opportunity for marketing executives to benefit from in-depth market analysis, practical case studies, and interactive panel discussions.  Become a part of the discussion and learn from industry leaders.  MMR subscribers: take $400 off the current registration rate – register by Feb 29, 2012 & use Promo Code UTZ646. All attendees receive a complimentary copy of The 2011/12 Source Book of Multicultural Experts.  For more information, visit www.worldrg.com/multiculturalmarketing.
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April 2, 2012
NGLC Media, Marketing & Entertainment Conference
The New Generation Latino Consortium, the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the fifth installment of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ in New York City on Monday April 2, 2012. Hosted by Time Warner Inc. and presented by mun2, Telemundo’s Young Latino cable network, the one-day conference will take place in NYC at The Time Warner Center at Columbus Circle.  Representatives from featured co-sponsors nuvoTV, Univision News and Terra Networks USA will also be on hand to exclusively discuss New Generation Latinos’ impact in the fields of media, marketing and entertainment.  In addition to a brand new venue, the event boasts a totally new line-up of speakers along with new groundbreaking formats and very special guests including CNN anchor and correspondent, Soledad O’Brien, who will be doing a one-on-one with a surprise guest to be announced shortly. After a full day of NGL insights and excitement, including a keynote luncheon, the conference will culminate with a VIP cocktail reception also hosted by Time Warner Inc. at the Time Warner Center. Visit http://nglc.biz for more information and registration.
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April 27-28, 2012
Ethnic Marketing: How to Target the Multicultural Consumer
New York University's (NYU) School of Continuing & Professional Studies will offer the two-day multicultural marketing course, "Ethnic Marketing: How to Target the Multicultural Consumer," to be held Friday April 27th and Saturday April 28th, from 9am - 5pm on both days. The class instructor is Lisa Skriloff, Adjunct Faculty member at NYU since 2001 and President of Multicultural Marketing Resources, Inc. (MMR), a public relations and marketing firm located in NYC. The class will provide an overview of multicultural market trends and cover specific niche markets (Hispanic, African American, Asian American, Gay/Lesbian, Disability, among others) featuring guest presenters with expertise in each market. "Students," usually professionals already working in marketing, will learn how corporations, organizations and small business owners can tap into this $2 trillion market and about resources to develop their own marketing plans. To learn more about the class and to register, please visit www.scps.nyu.edu/course-detail/X50.9267/20111 or contact Lisa Skriloff at 212-242-3351 or Lisa@multicultural.com.
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May 2-4, 2012
2012 AHAA Annual Conference
AHAA Calls on Marketers to “Listen Up!” – Announces Client-Centered Focus for Annual Conference To Be Held in Miami on May 2-4, 2012
This spring, Association of Hispanic Advertising Agencies (AHAA) will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Listen Up!” As the Hispanic marketing landscape continues to evolve, the content of the conference will focus on the client and feature powerhouse speakers from top companies who consistently invest in the Hispanic market and develop creative and successful campaigns that leverage all marketing disciplines and resonate with the target.  Conference attendees will hear from the top brass of companies that understand the value in consistently allocating a healthy percentage of their budgets to Hispanic initiatives and that utilize a total market approach with multicultural at its core.  John Winsor, CEO of Victors and Spoils and Felix Palau, CMO of Tecate for Heineken USA are among the conference’s plenary speakers. For more information, please visit http://ahaa.org/default.asp?contentID=19.
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May 16-17, 2012
The Asian American Advertising Federation's Annual Conference
The Asian American Advertising Federation (3AF) proudly presents its annual gathering of marketers, agencies, media and industry leaders for a deep dive into the latest and greatest in Asian marketing and advertising.  If you want to tap into this important segment, this is the conference for you! Prior to the conference, the 3AF will present a mini "boot camp" designed specifically for new marketers or for those who want a refresher on the critical basics of Asian marketing. The 3AF Asian Boot Camp will be held on May 15. Conference highlights include: Asian Mommy Bloggers; case studies by client marketers; Asians and the political process; Savvy Media Strategies and the 2012 3AF Creative Excellence Awards, honoring marketers and advertising agencies. Questions? Contact Genny Hom-Franzen, 3AF Executive Director, at ghomfranzen@3af.org. More information on the conference and boot camp, including a registration link and sponsorship opportunities will be posted soon at www.3af.org.  
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June 20-24, 2012
National Association of Black Journalists Annual Convention & Career Fair
The National Association of Black Journalists (NABJ) welcomes you to join us from June 20th - 24th as we gather in New Orleans for the 36th Annual Convention and Career Fair! Thousands of journalists, media executives, public relations professionals, and students are expected to attend to network, participate in professional development sessions and celebrate excellence in journalism. NABJ will host an array of special events during the convention. The annual convention is the premier venue for digital journalism education, career development, and the nation's leaders in media, business, arts & entertainment and technology. Professional journalists, students and educators will take part in full- and half-day seminars designed to strengthen and enhance their skills. Workshops throughout the five-day convention will highlight journalism ethics, entrepreneurship, specialized journalism and transitioning journalism skills to book publishing, screen writing and media relations. For additional information: www.nabj.org.

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August 15-17, 2012
2012 Hispanic Retail 360 Summit
The Hispanic Retail 360 Summit, now in its eighth year, is the retail industry's premier event for retailers and marketers looking to grow their business with the Latino consumer market in the U.S. It is a high-level Conference & Tabletop Exhibition including an informative conference program and opportunities for face-to-face interaction between retailers, suppliers and experts in Latino marketing. The conference provides retailers and suppliers a complete 360 degree look at the Hispanic shopper, using data from various research companies, retailer case studies, and noted experts on demographics, buying behavior, segmentation, marketing, merchandising, product sourcing, store design and in-store marketing to Latino consumers. This year's event will feature JR Martinez, 2011's winner of Dancing with the Stars and Guy Garcia, award-winning journalist and novelist. For more information visit www.hispanicretail360.com.
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