Source Book of Multicultural Experts 2014-2015
The MMR Library staff has compiled a list of recommended resources that every multicultural marketer and diversity executive should consider for their office bookshelf.
In this section, you will find a list of suggested books, white papers, reports, studies and downloads about multicultural marketing and diversity. These resources are available either for sale within this section, via links to individual websites, at Amazon.com and, in some cases, as a free download.
For additional background reading (at no cost,) make sure to visit other sections of this website such as Articles on multicultural marketing and diversity or within special sections on ethnic markets.
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The Source Book of Multicultural Experts is an annual directory that includes companies with expertise in marketing to different cultural and lifestyle markets such as Hispanic, Asian American, and African American, women, and gay/lesbian consumers and businesses. Marketers will find resources to reach ethnic consumers, leads to new clients and contacts for possible business alliances. Human resource and purchasing executives will find vendors and suppliers that are women or minority-owned. For journalists, this guide offers a wealth of resources for year-round coverage of a diverse America.
Latest Edition of The Source Book of Multicultural Experts
Available For Sale
17th Edition (2014/15) of Reference Guide Provides Resources
Marketing executives will find ad agencies, research companies and other experts in multicultural marketing to help them reach these growing populations ---- minority communities that will represent their majority customer, not just in urban areas, but all over the nation. Human resources and purchasing executives will find contacts for vendors and suppliers that are minority- or woman- owned businesses.
What's inside: Cross-reference listings guide readers to find a company by business type, by industry and by niche markets including African American, Asian American, Hispanic, LGBT and other target consumer markets.
"The Source Book of Multicultural Experts is a good starting point for marketing executives looking for experts to help them reach ethnic customers," said Lisa Skriloff, publisher, The Source Book of Multicultural Experts and president of Multicultural Marketing Resources, Inc., a WBENC- certified woman-owned business.
Then, book buyers may receive a free consultation regarding any related topic, i.e. choosing an ethnic marketing firm (ad agency, public relations firm, translation company, etc.), selecting a multicultural conference/event to attend/support, finding a multicultural marketing speaker to address your corporate marketing department, etc. For more comprehensive information, MMR offers consulting services including such projects as preparing briefing memos and powerpoint presentations.
Order your own copy of The Source Book of Multicultural Experts via Amazon,
or via multicultural.com