Nielsen, The State of the African American Consumer (Free Download)

The MMR Library staff has compiled a list of recommended resources that every multicultural marketer and diversity executive should consider for their office bookshelf.

In this section, you will find a list of suggested books, white papers, reports, studies and downloads about multicultural marketing and diversity. These resources are available either for sale within this section, via links to individual websites, at Amazon.com and, in some cases, as a free download.

For additional background reading (at no cost,) make sure to visit other sections of this website such as Articles on multicultural marketing and diversity or within special sections on ethnic markets.

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Nielsen, The State of the African American Consumer (Free Download)

This report, the first of three annual installments, attempts to provide a fairly complete picture of the African-American consumer. The compilation of this information in one place represents an effort to understand an important and flourishing market segment. The report provides in-depth and exciting insights into the demographic changes occurring within the African-American population as well as some of their buying behavior and motivating influences.

Download the PDF:
here
Author: Nielsen
Year: Quarter 2, 2012