Nielsen, The Hispanic Market Imperative (Free Download)

The MMR Library staff has compiled a list of recommended resources that every multicultural marketer and diversity executive should consider for their office bookshelf.

In this section, you will find a list of suggested books, white papers, reports, studies and downloads about multicultural marketing and diversity. These resources are available either for sale within this section, via links to individual websites, at Amazon.com and, in some cases, as a free download.

For additional background reading (at no cost,) make sure to visit other sections of this website such as Articles on multicultural marketing and diversity or within special sections on ethnic markets.

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Nielsen, The Hispanic Market Imperative (Free Download)
In over 100 countries around the world, Nielsen provides the most complete understanding of what consumers watch and buy. In the U.S., Nielsen has delivered insights about consumers for almost 90 years. The Hispanic Market Imperative offers a fresh perspective on the Hispanic consumer segment of the U.S. economy. This report highlights the importance of the Latino market and provides insights to help marketers succeed in the opportunities that lie ahead.

Download the PDF:
here
Author: Nielsen
Year: Quarter 2, 2012