Latinization and the Latino Leader

The MMR Library staff has compiled a list of recommended resources that every multicultural marketer and diversity executive should consider for their office bookshelf.

In this section, you will find a list of suggested books, white papers, reports, studies and downloads about multicultural marketing and diversity. These resources are available either for sale within this section, via links to individual websites, at Amazon.com and, in some cases, as a free download.

For additional background reading (at no cost,) make sure to visit other sections of this website such as Articles on multicultural marketing and diversity or within special sections on ethnic markets.

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Latinization and the Latino Leader
  • $28.00

With the growth among the Hispanic population of consumers as well as Hispanics in the workforce, American companies need to evaluate how well they are integrating Latinos into management positions. Latinization and the Latino Leader provides expert data and counsel on why it is important to a company's bottom line to develop their Latino workforce and prepare them for management positions. The book discusses the cultural differences that may keep Latinos from pursuing management positions as well as the stereotypes that may be emanating from the corporate culture to discourage Latino employees.

Authors: Christina Benitez and Marlene Gonzalez
Publisher: Paramount Market Publishing, Inc.
Year: 2010