"Hustle" Marketing to Women in the Post-Recession World
The MMR Library staff has compiled a list of recommended resources that every multicultural marketer and diversity executive should consider for their office bookshelf.
In this section, you will find a list of suggested books, white papers, reports, studies and downloads about multicultural marketing and diversity. These resources are available either for sale within this section, via links to individual websites, at Amazon.com and, in some cases, as a free download.
For additional background reading (at no cost,) make sure to visit other sections of this website such as Articles on multicultural marketing and diversity or within special sections on ethnic markets.
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While media headlines may be heralding a recovery for the United States economy, American women aren't buying it. In their new book authors Bonnie Ulman and Sal Kibler explain that women were so stunned by the magnitude of the Great Recession that there will be a lasting imprint on their attitudes, behavior and values toward companies, institutions and brands. Discover the many ways that less can be more and why many women are choosing to trade down.