Hispanic Traveler Report and Webinar
The MMR Library staff has compiled a list of recommended resources that every multicultural marketer and diversity executive should consider for their office bookshelf.
In this section, you will find a list of suggested books, white papers, reports, studies and downloads about multicultural marketing and diversity. These resources are available either for sale within this section, via links to individual websites, at Amazon.com and, in some cases, as a free download.
For additional background reading (at no cost,) make sure to visit other sections of this website such as Articles on multicultural marketing and diversity or within special sections on ethnic markets.
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Our new Hispanic Traveler report, produced in conjunction with Longwoods Travel USA, provides comprehensive demographic data and analysis on the U.S. Hispanic Traveler, including:
This report is essential reading for those who wish to market to this growing segment of the US traveling population.
With the purchase of this report you will also receive a complimentary seat for an in-depth webinar hosted by Laura Mandala. During this webinar, key findings and marketing insights of the new Hispanic Traveler report will be presented, as well as a discussion on the key marketing points and what can help you to target and attract this powerful demographic of U.S. travelers.
And, as always, there will be a question and answer portion at the end of the webinar directly with Laura Mandala.