3AF Asian Media Consumption Study

The MMR Library staff has compiled a list of recommended resources that every multicultural marketer and diversity executive should consider for their office bookshelf.

In this section, you will find a list of suggested books, white papers, reports, studies and downloads about multicultural marketing and diversity. These resources are available either for sale within this section, via links to individual websites, at Amazon.com and, in some cases, as a free download.

For additional background reading (at no cost,) make sure to visit other sections of this website such as Articles on multicultural marketing and diversity or within special sections on ethnic markets.

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3AF Asian Media Consumption Study

To help marketers connect with the dynamic Asian American market, the 3AF has unveiled, "Reaching the Fastest Growing Consumer in a Digital World." The report presents trends in media programming, device and social media app usage and provides marketers with much needed data to reach Asian Americans in an efficient way in the digital age. The study considers sub-segment nuances including in-language vs. English and different Asian nationalities. We believe by not grouping Asian American as one monolithic group as many surveys do, readers of our report will have more useful data for strategy planning and execution. The report is affordably priced at $2,999, a fraction of conducting similar studies on your own. The 3AF membership early bird rate is $1,999. More information on the study's themes and methodology can be found at: http://www.3af.org/research/ To order now, contact Genny Hom-Franzen, 3AF Executive Director, at ghomfranzen@3af.org.