Multicultural Travel News

One of St. Lucia's popular and classy plantation resorts is putting its efforts into attracting the burgeoning African American market. “St. Lucia must continue to diversify and tailor its marketing efforts, by targeting communities of color, especially those who have a voracious appetite for all things Caribbean,” said Eroline Lamontagne, managing director of Soufriere's Fond Doux Holiday Plantation. “We are serious about this and would like to see our tourism marketers do more to attract Black and Caribbean travelers of means to our shores,” said Lamontagne. In June, Fond Doux supported the Associate Member Task Force of the National Association of Black Journalists (NABJ) during the organization's 37th Annual Convention and Career Fair in New Orleans. The Task Force is for freelance and part-time journalists, journalism educators, public relations practitioners, as well as other media-related professionals of NABJ. The National Association of Black Journalists (NABJ) is an organization of journalists, students and media-related professionals that provides high quality programs and services to, and advocates on behalf of, black journalists worldwide. Earlier this year, Fond Doux sponsored St. Lucia's 33rd Anniversary of Independence Gala in Brooklyn, New York, joining the Saint Lucia Foundation, St. Lucians in New York, the government and the private sector to celebrate the milestone. Visit www.fonddouxestate.com.