Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter that provides journalists and multicultural marketing executives with news briefs about marketers who target Hispanic, African American, Asian American, GLBT and other niche consumers. It is used by journalists who seek leads to expert sources and story ideas, and introduces marketing executives to multicultural experts for potential business alliances. MMN also includes a calendar of upcoming key multicultural conferences, seminars and events.     Learn More | Subscribe

SMSi-Urban Call Marketing

Black History Month is a well-known marketing platform and  educational tool.   Barnes & Noble book store is hosting storytime events, promotions and celebrity appearances and highlighting the work of African-American artist April Harrison on tote bags, journals,   posters and signs in its stores, and on its web site (www.bn.com/black-history-month).  Kareem Abdul-Jabbar's "What Color Is My World?  The Lost History of African-American Inventors" is one of books featured by the black author who is the all time leading scorer for the National Basketball Association. Tavis Smiley, veteran radio and TV commenter, continues his Black History Special: Memories of the Movement which profiles Civil Rights leaders.   Podcasts of interviews are available at www.tavissmileyradio.com/about.html.  Smiley is one of 70 prominent African-Americans featured on Gale's Black History Month e-research and educational publishing site www.gale.cengage.com/free_resources/bhm/bio.  The U.S. Postal Service Black Heritage Series honors John H. Johnson, founder of the Ebony and Jet magazine.  His is the 35th stamp in a series begun in 1978. Visit beyondtheperf.com/2012-preview.  Michael Cunningham's book, "Crowns," in multiple reprints, continues to showcase black culture and women in church hats. Visit www.mcphotog.com. Black history is "On-Site, On-Air, On-Line, On-Shelf, and On Point."  To learn more about SMSi and how we can help your company, contact Lafayette Jones, CEO, SMSi-Urban Call Marketing, Inc.at president@smsi-net.com or visit www.smsiurbancallmarketing.com.