Multicultural Marketing News

IVC is a consulting firm that provides hands-on strategic business development and marketing services to senior executives at leading companies seeking to drive business growth and ROI from the U.S. Multi-Cultural marketplace. IVC brings over 25-years of hands-on Hispanic and Cultural Market consumer segments expertise with sound financial goals and viability across business categories, including packaged goods, personal care, beverages, media, healthcare and insurance, wireless and telephony, publishing, automotive, entertainment, fast-food restaurants, retail, travel, - and a large number of non-for-profit organizations. Its principal and founder, M. Isabel Valdés, pioneered In-culture Marketing, a gold standard in understanding culturally diverse markets today. IVC offers a unique vision to "tackle" challenges, thinking out-of-the-box, with senior executive capacity to elicit extraordinary strategic alliances translating clients' vision into reality with superior ROI potential and measurable results. Her latest book, WIN! The Hispanic Market: Strategies for Business Growth, brings together 18 "best-in-class" experts -- in advertising, research, retail, corporate governance, media, social, and more --  who provide state-of-the-art insights to effectively target the Hispanic population in the new US market place. For more information contact isabel@isabelvaldes.com or 415.752-2257. Or visit www.isabelvaldes.com.