Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter that provides journalists and multicultural marketing executives with news briefs about marketers who target Hispanic, African American, Asian American, GLBT and other niche consumers. It is used by journalists who seek leads to expert sources and story ideas, and introduces marketing executives to multicultural experts for potential business alliances. MMN also includes a calendar of upcoming key multicultural conferences, seminars and events.     Learn More | Subscribe

Ethnic Technologies, LLC: The Global Leaders in Multicultural Marketing Research, Database Enhancements, Modeling and Analytics

The Global Leaders in Multicultural Marketing Research, Database Enhancements, Modeling and Analytics is pleased to announce the release of E-Tech Version 8.0. E-Tech 8.0 incorporates proprietary geocoding reference files which include but are not exclusive to the latest 2010 Census. Version 8.0 provides 9.98% more African American name research overall, 5.4% additional Asian name research and 4.8% more Hispanic Last Name research than the industry-leading E-Tech Version 7.3. On a national database of over 180 million records this accounted for an increase of 12.66% African Americans, 8.31% Asians, and 8.96% Hispanics. E-Tech Name Research. Leading name research has been a key strength of E-Tech for more than 30 years. E Tech Version 8.0 now incorporates 7.08% more First Names and 7.64% more Last Names than E-Tech Version 7.3.For unique First Name analysis E-Tech 8.0 now has over 102,000 entries. On your database, one of these names can count for a single identification or thousands.Our Last Name tables now have over one million entries. Many of these last names are governed by geographic information using our ENA generator and other proprietary engines. To learn more about E-Tech 8.0 please visit www.ethnictechnologies.com.

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