Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter that provides journalists and multicultural marketing executives with news briefs about marketers who target Hispanic, African American, Asian American, GLBT and other niche consumers. It is used by journalists who seek leads to expert sources and story ideas, and introduces marketing executives to multicultural experts for potential business alliances. MMN also includes a calendar of upcoming key multicultural conferences, seminars and events.     Learn More | Subscribe

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.  Read more >>

ARY Digital Network: The Largest Pakistani Television Network in North America

 Founded in 2000, ARY Digital Network is the largest Pakistani Television network in North America, having 5 channels on Dish Network catering to all the viewer's needs. Holding the most diversified portfolio starting from entertainment ARY Digital, current affairs and news channel ARY News, youth based music channel ARY Musik, religious & spiritual teachings channel ARY QTV, traditional food & recipes based channel ARY Zauq. All production is done in-house with specialized programming catering to Urdu speakers residing in Pakistan and abroad. ARY Digital Network viewers now spread across Asia, Middle East, Africa, Australia, Europe and USA. As an ambassador for the great people of Pakistan beaming into more than 100 countries, ARY Digital Network has a vision to become a vital organization contributing positively to the lives of Pakistanis and Urdu speakers around the globe. Having its base in Pakistan, the Network now holds its head high with pride to be The Largest Satellite Television Network in Pakistan. For more information contact Junaid Bawany, VP - Operations at Junaid@arydigital.tv. Visit www.arydigital.tv/.  Read more >>

Asterix Group: A Creative Branding Agency

Asterix Group works exclusively on building strong brands that inspire and engage today's diverse consumers. We have extensive experience in all areas of branding specializing in:  Brand strategy, Brand identity and design, Brand engagement, LGBT and multi-cultural marketing. Our teams are located in San Francisco and Napa, CA and Portland, OR, working with clients nationwide. Multi-channel. Memorable. Designed to engage audiences where they are across digital, mobile, social and traditional media. Our clients view us as an extension of their team - professionals they trust and turn to again and again for our experience, leadership, strategic counsel and fresh thinking. For more information, visit www.asterixgroup.com or e-mail brand@asterixgroup.com.      Read more >>

Prime Access: Now Leader in Reaching Highly Desirable Gay Market

Black enterpriseRecent statistics point to the fact that gay press advertising is on a steady rise, from an annual budget of 53 million in 1994 to 307 million in 2011, a 99.5% increase since 2010 (153.9 million). This marks a 319% increase since 1996, while earnings in the overall Consumer Magazine sector have gained just 25%. Never before has the gay and lesbian community been on the forefront of discussion as it is today - on May 9th, 2012, President Obama announced his support of same-sex marriage, a milestone for the LGBT community and its supporters.  In conjunction with recent events, the gay and lesbian market has become a valuable consumer segment that many companies are striving to reach, acknowledging the significant, growing impact this target holds. Prime Access has been a pioneer in helping clients achieve this goal. As a leading global media and advertising company specializing in reaching out to the LGBT community, Prime Access has long taken pride in its ability to build loyal relationships between consumers and brands. There has never been a better time for Prime Access to wish readers a happy Pride. Visit www.prime-access.com or call 212-868-6800.  Read more >>

Walton Isaacson - "The Planet's Most Interesting Agency"

At Walton Isaacson, we believe that diversity is necessary for successful results-it's a business reality, not just a slogan.  It's with this theme front-of-mind that we create and execute business strategies for our clients that foster meaningful conversation with Lesbian, Gay, Bisexual and Transgender communities. Here, at WI, we have a strong senior LGBT marketing team to lead us to do great work in this community. Not only are they experts, but they are committed and dedicated to the values of the LGBT community. We work with our clients to foster authentic engagement strategies that include effective messaging, materials and programs that support LGBT organizations, groups that we truly believe are making a significant impact on LGBT rights and the fight for equality. We walk the talk, not just because it's the right thing to do, but because it impacts bottom-line results. One of the groups we've partnered our clients with is the Human Rights Campaign-America's largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. We worked with HRC and Lexus to bring Lexus on board as a national Gold corporate sponsor. In addition, this year, Lexus became a sponsor at Jeffrey Fashion Cares, an annual event that brings together leading International Fashion and Luxury companies with New York City's charitable and social communities to benefit four of the most worthy non-profit organizations working with people living with HIV/AIDS and members of the LGBT community. WI will continue to keep our sights on our clients' bottom-line results, which in many cases, includes focusing marketing & advertising efforts on the valuable LGBT consumer segment. For more information please contact Kopper Overton, Public Relations at 213-769-8249, kopper.overton@waltonisaacson.com. Visit www.waltonisaacson.com.  Read more >>

Target 10: Reaching the Gay and Lesbian Consumer

At Target 10, our job is to make gay men and lesbians love your brand. We build strategic, integrated and media neutral marketing programs targeting gay consumers that produce measurable results for our clients. Our approach is to uncover the relevant messaging and value propositions for products and services that resonate strongly with the target audience based on consumer insights, market research and our deep experience in the segment.  Our goal is to create meaningful and lasting relationships between brands and gay consumers that connect rationally, emotionally, and with the right sensibility. This is how success is won in the gay market.This year, Target 10 celebrates 10 years of best-in-class marketing targeting gay and lesbian consumers.  Among the clients that we are proud to serve are Showtime Networks, Tylenol PM, Rogaine, Neutrogena Men and the Johnson & Johnson Family of Consumer companies. We welcome you to follow us at @Target10NYC. For more information, visit http://www.target-10.com/.
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Reverberate! Marketing Communications, Inc.: Strategic Specialists in LGBT Marketing/PR

Reverberate! Marketing Communications is different from other PR and marketing firms.  Not only do we specialize in reaching the LGBT market, but we are structured differently, so that our clients always work with a senior-level marketing/PR expert who knows our client's business.  We work with passion, smarts and focus to help our clients achieve measurable success in building their brands.  We handle media relations, community relations, social media, online marketing, sponsorships, partnerships, events, issues management, etc. Experience with health/wellness, pharma, consumer products, beauty, travel, entertainment and non-profits. www.re-verberate.com.For more information, contact Steve Deitsch, President at 212-727-0790, steve@re-verberate.com.   Read more >>

Gay Ad Network: Targeting the Gay Market

Gay Ad Network is the leading gay media network. The company provides advertisers with access to the LGBT market in a brand-safe digital media environment that spans hundreds of gay and lesbian websites and mobile apps.  Advertisers can also reach LGBT customers across mainstream media properties by leveraging the company's demographic, behavioral, geographic, social, and purchase-intent targeting data. iMedia Connection states, "Gay Ad Network aggregates these fragmented communities under one umbrella, providing online media planners an easy, efficient way to reach a large segment of the gay and lesbian market." Gay Ad Network was honored as an Inc. 500|5000 fastest growing private company and ranked #1 by comScore as the largest gay media property.  The company is proud to be the only major media company certified by the NGLCC as an LGBT owned Business Enterprise.  For more information about Gay Ad Network, visit http://www.gayadnetwork.com or contact VP of Sales, Scott Mazer, scott@gayadnetwork.com.   Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

Black enterpriseThe South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.  Read more >>

The MLB Summit is a Major League Sports First! July 24, Chicago

MLBThis combined opportunity to facilitate and host a unique world class employment and procurement event is second to none. The MLB Diversity Business Summit (DBS) is a ground-breaking trade fair event that will provide a unique opportunity for career networking and entrepreneurs to connect with Major and Minor League industry representatives along with our Sponsorship partners. The MLB Business Summit will capture true advocacy for Diversity and provide unprecedented access. Our objective is to enrich the engagement of workforce and supplier diversity for  Major League Baseball,  Minor League Baseball and our affiliates. Visit MLB.com/diversitysummit.  Read more >>