Multicultural Marketing News

Greencard Creative, a women-owned business, is a branding, strategy and design firm based in New York City founded by Tatiana Pagés. Pagés combines her love of design, research, strategy, social responsibility and sustainability to create targeted campaigns and  brand insights for companies in a variety of industries including food and beverage, beauty, science, fashion, social, cultural and personal care. Pagés is often referred to as a "Global Innovator." An entrepreneur, business owner, strategist and activist designer, Pagés is a brand visionary with unique expertise in the Latin America and U.S. markets. She is the foremost authority on the American Latino market, a term she coined in 2007 to redefine Hispanic stereotypes and uncover their rapidly changing behaviors and rituals. Pagés' expertise and insight into the American Latino market is highly regarded by a number of major companies. Pagés is a member of the American Institute of Graphic Arts (AIGA), the American Marketing Association (AMA), the Women's Business Enterprise National Council (WNENC), The Art Director's Club and The Americas Society. She is also a committee member at PINTA NY- The Modern & Contemporary Latin American Art Show and a member of the Art Committee for the non-profit organization AID for AIDS. Pagés was born in Chile and currently resides in Harlem with her husband and daughter. For more information, contact Tatiana Pagés tatiana@greencardcreative.com, 212 459 5968 or visit www.greencardcreative.com and americanlatinoinitiative.org.  Read more >>

Women account for 85% of all consumer purchases and are earning, spending, and influencing spending at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the U.S. Develop your brand affinity across this diverse market segment with one agency partner. Améredia specializes in targeting diverse US demographics based on unique nuances of each group. Conceptualizing your branding for mainstream and multicultural communities, in English and 20+ leading languages, we ensure consistency in your advertising, marketing and communications. Though women have become a tremendous influence in the marketplace, when it comes to advertising, 91% of women say advertisers don’t understand them. An experienced cross-cultural team, award-winning creative, established national network, and an extreme passion for culture, make us your best agency partner for diversity focused marketing. Let us help you invest in the Woman consumer! 415-788-5100 or email. Facebook | Twitter | Réd | Améredian | Améredia  Read more >>

Women's History Month's roots go back to March 8, 1857, when women from New York City factories staged a protest over poor working conditions. In 1981 Congress established National Women's History Week to be commemorated the second week of March. In 1987, Congress expanded the week to a full month. In 2012 the estimated female population in the U.S. reached over 158.5 million. In comparison, the number of males was 152.1 million. An estimated 82.8 million of these women are mothers. There are roughly 9.4 million women-owned businesses in the U.S. Women-owned businesses contributed nearly $3.9 trillion to the U.S. economy over the past year. Approximately 8 percent of our nation's labor force works for a business owned by a woman. In 2012 over 40% of working married women earned more than their male partners. It is estimated that one third of new jobs by the year 2018 with be created by women-owned businesses. Ethnic Technologies can help your marketing efforts to this fast growing segment. The Ethnicenter Consumer database and Business Owner file has been enhanced with G-Tech 3.2, comprehensive gender identification software. The tables used in G-Tech 3.2 contain the correct female gender identification for over 171,380 first names including those from all the ethnicities covered by E-Tech 8.1. To learn more please visit our website at www.ethnictechnologies.com. Contact Karen Sinisi, Sales and Marketing Director at 866-333-8324 ext. 117 or karens@ethnictechnologies.com.  Read more >>

The Hunter-Miller Group is a leading-edge market research and strategic planning firm.  Since 1995 we have been helping large corporations better understand Black America so that they can have loyal customers and a more positive impact on their bottom line. Our new reality research platform XSAMPLe INSIDER provides an in-depth analysis of everyday life of your customers in real time. Respondents from across the country use their mobile device to share experiences while shopping or using a product or service in a particular environment. They then blog about their experience and participate in live video chats that clients can view from any location. A report is prepared and the blogs and videos are edited for client content. Get fast answers to your marketing questions. Call Pepper Miller today at 773-602-1620, or email her at pepper@huntermillergroup.com or visit www.huntermillergroup.com for more information.  Read more >>

Miles Davis. Muhammad Ali. Michelle Obama. And that's just from the M's. Every generation of African-Americans brings with it changes-and people--that influence our society and reshape our way of life. Across history, our country has seen profound political, cultural and social movements that have challenged and inspired the world. We recognize many of those movements during Black History Month. Today, a dynamic cultural movement is rapidly redefining America once again; forging a new mainstream. Currently, nearly half of America's youth under 18 are from communities of color. One in six Americans is of Hispanic origin. These multicultural communities are growing in affluence and represent 2.6 trillion in buying power. It is clear that this multicultural movement is more than just about population growth. It's a cultural movement that's transforming America. Axis is a Culture Movement Marketing Agency specializing in strategic marketing and communications campaigns that tap into these unique culture-based movements to achieve breakthrough success for leading global, and even local, brands. Move your brand with Axis by contacting David Rudd, VP African American Practice at 312-988-2032 or drudd@theaxisagency.com. Visit www.theaxisagency.com.   Read more >>

SoundView Broadcasting is an independently-owned, fully-equipped global media, television broadcasting, marketing, video production and post-production company located in Long Island City, Queens in the heart of NYC's TV and motion-picture district. Now in its ninth year of operation, SoundView Broadcasting is the US leader in broadcasting South Asian and African television channels in North America. As the media and broadcast services company of choice for over 25 leading international TV channels from India, Pakistan, Bangladesh, Africa, Egypt, and the US, SoundView offers a superior platform for launching international television channels in the United States, Canada, Europe and the UK. SoundView Broadcasting offers TV viewers something they cannot get from any other media source: a direct connection home. We foster a sense of unity among immigrant groups - extending a link to their tradition and culture though entertainment, news, and community oriented programming. In addition to distribution and production services, SoundView coordinates marketing, advertising, sales and branding services for international producers and broadcasters. Visit www.svbllc.com. For more information, contact Abbas Hashmi, Head Strategic Alliances at 347-982-6086 or abbas@svbllc.com.    Read more >>

LATINA Magazine recently launched the new LATINA EXTRA app with original content covering beauty, fashion, pop culture, and entertainment. The app is available for free at the App Store or Google Play. This year, LATINA Media Ventures also launched The Latin Kitchen, the premiere online destination for Latin food, cooking, and entertaining, with unique and authentic content to anyone with an interest and appreciation for Latin food and culture. IKEA and Campbell's are the sponsors. Visit www.thelatinkitchen.com for more information. Latina Magazine is a lifestyle, entertainment, beauty and fashion magazine for the acculturated Latina, published in English by Latina Media Ventures. For more information, contact Patty Oppenheimer, Marketing Director at Patty.Oppenheimer@latina.com or 212-642-0237.    Read more >>

Founded in 2000, ARY Digital Network is the largest Pakistani Television in North America, has 5 channels on Dish Network catering to all the viewers' needs. Holding the most diversified portfolio starting with entertainment ARY Digital, current affairs and news channel ARY News, youth based music channel ARY Musik, religious & spiritual teachings channel ARY QTV, food & recipes based channel ARY Zauq, the Network offers specialized programming catering to Urdu speakers residing in Pakistan and abroad. ARY Digital Network viewers now spread across Asia, Middle East, Africa, Australia, Europe and USA. Beaming into more than 100 countries, ARY Digital Network has a vision to become a vital organization contributing positively to the lives of Pakistanis and Urdu speakers around the globe. Having its base in Pakistan, the Network now holds its head high with pride to be the largest satellite television network in Pakistan.  For channel information, contact Junaid@arydigital.tv or for advertising, contact syed@mediamorphosisinc.com or 718-472-3700.  Read more >>

Nimesh Trivedi has been appointed head of Asian-Indian market development, Massachusetts Mutual Life Insurance Company (MassMutual) announced. With Mr. Trivedi's appointment, the financial services company's multicultural marketing team adds another important role in its commitment to best serve multicultural communities. The company now has dedicated programs for the Hispanic, African-American, Chinese and Korean markets, as well. "The stakes for Asian Indians who are making a life in the U.S. have never been higher to learn how to protect their income, build wealth and pass it on to their children," said Mr. Trivedi. "At the same time, the need is great for Asian Indians who can help spread the word about the need for increased financial education to their peers." For more information about financial strategies for Asian-Indian professionals, logon to massmutual.com/asianindian. To learn more about a financial services career with MassMutual, visit massmutual.com/careers or call Mr. Trivedi at 413-744-1244.   Read more >>

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.   Read more >>