As the Asian Pacific American Heritage Month celebrates its 20th anniversary, we would like to challenge you to a quiz on the AAPI (Asian American Pacific Islander) community. Do you know what percentage of Asian Americans live in a household with Internet access? Or what the projected buying power of Asian Americans will be in 2015? Take our Facebook quiz to learn more about the fastest-growing ethnic group in the nation. We will be giving away a best-selling book to continue your multicultural learning adventures. Améredia is one with the AAPI community in this celebration. We celebrate diversity in all its aspects. Join our social conversations on Facebook, Twitter and LinkedIn and tweet us your AAPI quiz scores with the hashtag #APAHM. Read more >>
Tuesday, May 15, 2012 |
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Americans of Asian ancestry represent the country's third largest minority group. They will see their purchasing power grow almost as fast as Hispanics over the next five years. Asian buying power is forecast to grow 45.9 percent, versus 43.6 percent for Hispanics. With over $550 Billion in spending power Asian-Americans are a powerful force in the USA consumer market today. Over 40% of Asian Internet users have made more than 5 purchases using the net over a period of 12 months, compared to 13.9% of Hispanics and 12.8% of African Americans the two largest of the ethnic populations in the USA. Over 74% of Asian-American Internet users access the net each day. Therefore, they are more likely to have a college degree and a higher average income than any other ethnic group. Media preferences for Asian Males between the ages of 25-54 are the Internet and online ethnic newspapers. Asian Males spend 58% more time on the Internet than any other ethnic group of males in the same age range. About 38% of Asian Americans read their daily news online, over 26% seek financial information on a typical day and 30% of them seek political news and information on a daily basis. These percentages are much higher than any other ethnic group including Caucasians in both the USA and Canada. 
Shuang Wen Academy Network (SWAN), the summer and after-school Mandarin language immersion program celebrates the diversity, rich culture and contributions of the Asian and Pacific Islander communities during Asian Pacific American Heritage Month. Founded in 1996 by a group of education, civic and business leaders from the Chinese American community, the SWAN Board helped the NYC Department of Education establish the Shuang Wen School in 1998 as the first dual-language public school. Every day SWAN students not only acquire a new language skill but also have the unique opportunity to learn about the cultural heritage of China, the inventors of the compass, the significance of Chinese New Year and participate in traditional Chinese performance such as ribbon and fan dancing. SWAN located in NYC on the Lower East Side helps students from varied social, economic and ethnic backgrounds develop proficiency in Mandarin and acquire a greater understanding of Chinese culture. 
Asian Media Group harnesses the U.S. traffic of the 50 most respected Asian digital news media to give marketers an unparalleled reach. Our successes in areas from B2B to B2C to HR, local, regional, national and global digital campaigns produce solid offline results due to our ability to execute strategic placements and rigorous quality control, using highly accountable banner-serving technology. Our many longtime clients who rely on us to run perennial campaigns are testaments to our quality guarantee. During our 26 years of experience connecting with Asian American consumers we have become a valuable resource to dozens of America's leading advertising agencies as well as brands seeking strategic help in the top metro areas. We understand the demographic and psychographic nuances essential for efficiently targeting the most appropriate segments of U.S. Asians. To find out why digital media is the most cost-effective way to reach America's most wired and tech-savvy consumer group contact Shi Kagy, Director of Sales, at 805-241-6131 or 
The National Association of Asian American Professionals (NAAAP) is the premier leadership organization for Asian professionals. NAAAP cultivates and empowers Asian leaders through professional development, community service, and networking. Founded in 1982, NAAAP now has chapters in 26 cities in the United States and Canada and more than 3,000 active members with various levels of educational and industry backgrounds: corporate, small business, non-profit, academic, entertainment, and government. NAAAP also helps employers identify, promote, and retain Asian professionals through its online Career Center and the NAAAP Leadership Convention & Diversity Career Fair presented by Macy's, on August 23-25, 2012 at the Hilton NYC. Sponsors, speakers, and participants are welcome at 
The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or 
Asian Fortune has been the only English newspaper that reaches out to ALL the Asian Pacific American communities in the Washington DC Metropolitan area since 1993. Its mission is to unite individuals, organizations and the community into a cohesive whole. It is a free monthly publication with a strong web presence and circulation of 35,000. Asian Fortune has won numerous awards for community service and journalism awards including National Minority Media Cornerstone Award by U.S. Department of Commerce; Small Business Journalist of the Year Award by Small Business Administration (SBA); and Community Service Award by OCA (Organization of Chinese Americans). Asian Fortune clients includes financial institutions, franchise restaurants, airlines as well as numerous government agencies. In recent years, Asian Fortune has been extremely successful in assisting numerous home builders to tap into the growing Asian American home buying market. To reach for Asian Pacific Americans, reach for Asian Fortune! For more information, contact Lily Chen, 
ObjectDC has been recognized among the Top 100 Asian American Businesses by the US Pan Asian American Chamber of Commerce. We combine creative and technical talent with multicultural experience and knowledge to help clients connect with their target audiences -- Asian, Filipino, Greek, Hispanic, Middle Eastern, Persian, Polish, South Asian, Turkish -- in North America and abroad. Established in 1995 in the diverse Washington DC metro area, ObjectDC has had the opportunity to work with clients such as, DIRECTV, Lufthansa, British Midland International, Dish Network, Startec, to produce results-driven, integrated marketing campaigns. Although so much continues to change in this dynamic industry; So much of what we stand for is constant - a commitment to personal service, high quality and long-term success. For more information and case studies, please contact Nawaf Soliman at 703-917-0023 or email 
As the second largest economy in the world, China is one of the most attractive markets for marketers. The Chinese culture is over 5,000 years old and has specific etiquette, guidelines and tactics that most American marketers do not know about, and making a marketing or advertising mistake can have a devastating effect on any product or service. On May 17th, attendees will learn about connecting with this segment, both here in the United States and in China, through traditional and non-traditional broadcasting platforms, social media and the web. The seminar will outline the full demographics and buying power of this highly influential population segment and will also detail proper etiquette and protocol issues that can be the source of a major marketing success or an embarrassing failure. Speakers include Bruce Kirkland, VP, Ebony Marketing Systems, Inc., Pingyi Lee, VP, McCann WorldGroup and Henry Wang, Director, Consumer Insights, Lipman, among others. For more information visit 
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