Multicultural Marketing News

MediaMorphosis is a leading multicultural advertising and marketing agency with offices in the US, Canada, UK and India. They are specialists in creating customized response-oriented marketing campaigns which allow clients to target ethnic markets more effectively. By integrating research, cultural insights and technological innovation, MediaMorphosis provides clients with a thorough understanding of desired segments and their overall projected response capture rate. Services include: Ethnic creative services; Ethnic media planning and buying; Online targeting, which includes social media and search initiatives with the use of their proprietary advertising network, "Ethnic Online Network"; BTL solutions such as ethnic events, ground marketing and promotions. Clients continue to turn to MediaMorphosis for their multicultural needs, whether they are looking to reach the South Asian, Middle Eastern, or Eastern European markets, as well as any emerging ethnic group no matter the how large or small the budget. For more information contact Daniel Ocner, Director, Strategic Marketing & Development at daniel@mediamorphosisinc.com or 718-472-3700 and visit www.mediamorphosisinc.com.
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Millward Brown's Cultural Strategy Group is the company brain trust for all issues dealing with the cultural identities of consumers. The group is comprised of qualitative and quantitative marketing researches with deep expertise in the demographic and social cultures that shape our evolving consumer landscape. The philosophy and core content of the group's perspective is encapsulated in the acclaimed book, Marketing to the New Majority by David Burgos and Ola Mobolade. This work represents many of the tools and resources that Millward Brown brings to bear within its consulting engagements. The Group's mission is to understand the role of culture in consumer attitudes and behaviors, and to look at each group not in isolation, but as an integral part of the new majority. For more information on conducting culturally-based research or the consulting services of the Cultural Strategy Group, please email culturalstrategy@millwardbrown.com.   Read more >>

Whether it's developing new products and services, refining existing ones, or building new marketing and advertising campaigns, senior decision makers across the United States routinely rely upon CCR for insights into their unique markets. Houston's multicultural demographic offers researchers the opportunity to contact an array of cultures and ethnic groups including African Americans, native and foreign-born. CCR can complete surveys in several African dialects reflecting Africa's rich diversity. In addition, CCR's focus on the African American population has provided sensitive and insightful information on a variety of health issues, economic opportunities, shopping behavior, and verbal and non-verbal communication. CCR offices in Houston and Phoenix offer complete field services throughout Texas and Arizona. CCR has large conference-style focus group rooms with one-way mirrors and large client viewing rooms. Taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, mystery shops, store audits, and computer capabilities are available. Bilingual interviewing, moderators, and translators are also available. CCR also offers project management for multicity projects. Our extensive experience includes a wide range of industries: Health Care, Financial Services, Retail, Food & Beverage, Entertainment, Communications, and Travel, etc. CCR completes over 1,500 research projects annually, mainly for other market research companies. Whether you need door-to-door, executive interviewers, focus groups (large or small), multi-language capabilities, etc., your market research needs are served by our staff of more than 60 full-time market research professionals and over 400 interviewers. For more information contact Patricia Pratt, President, 281-240-9646 or ppratt@ccrsurveys.com. Visit www.ccrsurveys.com.    Read more >>

Founded in 2003 by Henry Cardenas, Cardenas Marketing Network (CMN) is the leading multicultural event marketing and sponsorship agency in the U.S. CMN creates brand impact through award-winning campaigns featuring music, sports and other interactive experiences that capture the hearts and minds of millions of consumers across the nation. In 2011 CMN produced more than 1,000 live events, including concert tours, experiential campaigns and mobile marketing tours for clients such as Wrigley Jr. Company, Anheuser-Busch, H&R Block, Mc Cormick, Avocados of Mexico, General Motors and Goya, among others. CMN Sports is the company's unprecedented partnership with the Argentinean Football Association (AFA) includes the exclusive U.S rights to manage two-time FIFA World Cup Champion Argentina, featuring three-time FIFA Player of the Year Lionel Messi, through June 2014. With offices in Chicago, Los Angeles, Miami and New York and a dynamic, results-driven multicultural team, CMN applies strategic thinking and flawless execution to deliver value for all clients. For more information, visit www.cmnevents.com or contact Elena Sotomayor, 312-504-0519, elena@cmnevents.com.  Read more >>

Hart Multicultural prides itself on an exceptionally high level of service and professionalism to best serve our clients.  We are a full-service, owner-operated, boutique marketing agency with a sincere passion for the business. Custom marketing solutions can be tailored to meet each client's specific multicultural needs. All initiatives are executed with Cultural Intelligence and Relevance. Hart Agency was founded in 1991 by Keith Robert Hart.  Mr. Hart's wide network of night-life contacts across the entirety of New York State, the New York City metro, upstate and Long Island has paved the way for the Hart Agency to be the juggernaut it is today. The Hart Team is a hand-picked group of creative, passionate, and knowledgeable individuals. We will raise the bar and stretch the goals by utilizing proven marketing strategies.  Our keen understanding of the market and its demands, combined with our personal account relationships, allow us to provide positive and powerful results. Our core areas of expertise include sampling, brand and product launches, experiential programming, on and off-premise marketing and special events. For more information, visit www.hartagencyny.com or contact Luis Rosado, 212-696-4278, luis@hartagencyny.com.   Read more >>