Multicultural Marketing News

Women's History Month's roots go back to March 8, 1857, when women from New York City factories staged a protest over poor working conditions. In 1981 Congress established National Women's History Week to be commemorated the second week of March. In 1987, Congress expanded the week to a full month. In 2011, the estimated female population in the U.S. reached over 156.5 million in comparison, the number of males was 152.1 million. An estimated 82.8 million of these women are mothers. There are roughly 9.2 million women-owned businesses in the U.S. Women-owned businesses contributed nearly $3.6 trillion to the U.S. economy over the past year. Approximately 8 percent of our nation's labor force works for a business owned by a woman. In 2011 over 40% of working married women out earned than their male partners. It is estimated that one third of new jobs by the year 2018 with be created by women-owned businesses.  Ethnic Technologies can help your marketing efforts to this fast growing segment. The Ethnicenter Business Owner file has been enhanced with G-Tech 3.2, comprehensive gender identification software.  The tables used in G-Tech 3.2 contain the correct female gender identification for over 164,330 first names including those from all the ethnicities covered by E-Tech 8.0. To learn more please visit our website at www.ethnictechnologies.com. Contact Candace M. Kennedy, Sales and Marketing Director at 866-333-8324 ext. 106.  Read more >>

African Americans are avid moviegoers, and now, research from a new study is showing that African Americans are more active than other demographics in using their mobile devices to find theaters, movie times and reviews.  Based on the results from a June 2011 survey, African Americans use their phones for almost every part of the film-discovery process. Sixty-eight percent use their mobile devices for overall movie planning. The study also revealed that mobile ads are extremely effective with this demographic. African American consumers are more likely to take action as a result of mobile advertising than any other ethnic group. "This report provides invaluable insights for the entertainment industry and marketers," states Briabe Mobile CEO James Briggs, "as it highlights the immense opportunity of leveraging mobile strategies to attract African American movie-goers" Download your free copy of the report here.  Read more >>

Tammy Ho, Associate Creative Director, K&L Advertising As Associate Creative Director for K&L Advertising, the leading multicultural marketing consulting and communications agency specializing in reaching Asian consumers in North America, Tammy Ho brings 10 years of multicultural advertising experience to the agency. She has served in numerous roles for iconic clients such as Allstate, American Express, Pernod-Ricard USA, and Kraft Foods. In her current role, Tammy oversees the creative proccess across multiple ethnic target segments for K&L's clients. Over the course of her career, Tammy has devoted herself to multicultural marketing and that passion is reflected in the work she has developed in Asian multicultural advertising. Originally from Hong Kong, Tammy brings vivid cultural insight and inspiration to K&L's  creative development, and her team's unique ideas have earned frequent compliments from both consumers and clients. With her diverse aesthetic sense and creative passion, Tammy's work has been recognized with numerous awards, including the ANA Multicultural Award, for two consecutive years. K&L Advertising, ranked #1 Asian multicultural agency by Advertising Age Magazine, has offices in New York City and Toronto and services a wide range of blue-chip clients in diverse product categories. Contact Tammy Ho, 212-375-8167 or tammy.ho@kanglee.com. Visit www.kanglee.com.  Read more >>

Tari Hartman Squire is Founding CEO of EIN SOF Communications, Inc. a leading woman-owned small business strategic marketing, accessible events and employment consultation firm specializing in disability-inclusive diversity and public policy. EIN SOF launched disability strategic niche marketing with its Award-winning My Left Foot campaign, advised the AP Stylebook on disability-savvy language, and is a GSA Federal Contractor specializing in Market Research & Analysis. Squire established Media Access Office (liaison between entertainment industry and disability community), and spearheaded SAG Committee of Performers with Disabilities. Clients include AOL, AT&T, Bank of America, Macy's, Mattel, Microsoft, Nickelodeon, Toys "R" Us, UCLA Anderson School of Management, Universal Home Entertainment, national disability organizations, U.S. Departments of Labor and Veterans Affairs.  Its"Disability Market Research Initiative was featured in Fortune Small Business and Adweek. Squire serves on a variety of diversity committees, including the Academy of Television Arts & Sciences. EIN SOF means business 25/7. Contact Tari at Tari@EINSOFcommunications.com or visit www.einsofcommunications.com.  Read more >>

Vicky Wong is President and CEO of DAE, a full service advertising firm that helps clients build brand equity and success in the Asian American market. With over 20 years of experience in marketing and advertising, Vicky has been recognized as an expert in providing strategic advice to businesses and organizations whose objectives include the Asian American market. In addition to being a pioneer and a leader in her profession, Ms. Wong also cares deeply about issues impacting the Asian American community. She is currently a director on the board of Pacific Asian American Bay Area Coalition (PAAWBAC) as well as marketing advisor for Asian Pacific Fund and Asia Society. Under her stewardship, DAE has played a pivotal role in promoting public awareness of important causes, including hepatitis B, cancer, diabetes and the annual celebration of Asian Pacific American Heritage Month. For more information email vwong@dae.com or visit www.dae.com.  Read more >>

Esther Novak founded VanguardComm in 1995. VanguardComm is a single source for addressing multicultural audiences. It has extensive experience helping corporate and nonprofit organizations assess the opportunity in the multicultural markets, develop efficient and effective market entry strategies and implement through a variety of effective channels - one segment at a time or across all segments. Novak's experience includes marketing communications, corporate public relations, events/sponsorships, government, philanthropy, cause marketing and the arts.  Esther has successfully pioneered and developed leading edge programs. She is regularly called on to lead industry forums and publish trend stories. Esther serves on the Board of Directors of AHAA, the Voice of Hispanic Marketing and Grounds for Sculpture.  She has received numerous awards for her industry leadership. Peruvian born and bilingual, Esther graduated from Barnard College, pursued graduate studies at Columbia University and holds professional certificates in management and marketing from Columbia, Harvard and Duke. For more information contact enovak@vanguardcomm.com or visit www.vanguardcomm.com.   Read more >>

New York University's (NYU) School of Continuing and Professional Studies will offer the multicultural marketing course, "Ethnic Marketing: How to Target the Multicultural Consumer," in an intensive two-day format on Friday, April 27th and Saturday, April 28th, from 9:00am - 5:00pm on both days. The class instructor is Lisa Skriloff, Adjunct Faculty member at NYU since 2001 and President of Multicultural Marketing Resources, Inc. (MMR), a public relations agency, marketing firm, publishing company and consulting firm located in NYC.   Read more >>