Multicultural Marketing News

Listen Up Español is the leading Spanish language call center for the U.S. Hispanic market. Headquartered in Portland, Maine their call center is located in Hermosillo, Mexico. They employ over 800 native Spanish-speaking call agents who live and breathe the core value of "Delivering Awesomeness" while providing teleservices to service U.S. Hispanic consumers with optimum results. Hermosillo has a population of highly educated, motivated and trainable young people. With approximately 63% of U.S. Hispanics being of Mexican origin, the diction appeals to the broadest base of U.S. Hispanics. Listen Up Español offers call center sales and customer service capabilities to a range of clients including corporate clients, Direct Response marketers and non-profit organizations.  Inbound sales, customer service, lead generation and Spanish advertising production services are available at Listen Up Español. With an emphasis on training and sales psychology, Listen Up Español has the experience to convert customer interaction into revenue. Call 800-630-9221 or visit www.ListenUpEspanol.com.     Read more >>

Terra (www.terra.com) is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Terra launches its newest interactive platform Herencia Hispana (Hispanic Heritage). Kicking off with the celebration of Hispanic Heritage Month from September 15th to October 15th, the site will stay active all year long honoring the U.S. Hispanic culture. Terra offers its users a unique and interactive experience including a variety of original multimedia content, polls, video interviews, and topics related to lifestyle, entertainment, music, politics, food, travel and much more.  Every month, Terra will choose an up-and-coming or established Latino figure as their Hispanic of the Month. From the monthly winners, the Hispanic of the Year will be chosen by user's votes. The site (http://www.terra.com/vidayestilo/herencia-hispana/) will also dedicate each month to a different Hispanic country based on factors such as Independence Day or other important festivities and will highlight places to visit, food, history, etc. Every day the site will feature two countries challenging each other to determine which country has the best music, beaches, soap operas and more.  Users will be able to vote for the winner. The new site is also accessible via mobile devices and tablets. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region's leading Internet company, with 93 million unique visitors per month. Fast Company recently named Terra in their ranking of The Most Innovative Companies in the World in music. For more information contact Liz Sarachek Blacker, Chief Revenue Officer, Terra USA at liz.sarachek@us.corp.terra.com, 212-354-2700.   Read more >>

PR Newswire, the global leader of innovative multicultural marketing and communications solutions, wants you to be armed with the right insights and tools to successfully engage Latinos online. In honor of Hispanic Heritage Month, we are offering the e-book "Unlocking Social Media for PR," where PR Newswire social media expert, Sarah Skerik, shares practical tips and tactics to help marketers incorporate social media into PR programs. The complementary download is available here: http://promotions.prnewswire.com/LP_eBook-UnlockingSocialMedia_Facebook_20110913_CG.html. Tell us what you think via Twitter @prnhispanic! In order to take your Hispanic Heritage Month initiatives a step further, we have also created the "2011 PRN Hispanic Bundled Packages," where you can save up to 25% on Hispanic distributions and broadcast services. To enjoy these discounts, please fill out the following form: http://promotions.prnewswire.com/LP_PRNHHM_20110915_DK.html. Questions? Contact us today: Yosmay Valdivia, Senior Account Manager, PR Newswire at Multicultural@prnewswire.com, 201-360-6285.  Read more >>

Améredia Cofounder and Principal Pawan J. Mehra was recently selected as a Change Agent by the ADCOLOR Industry Coalition and will be honored at the 2011 ADCOLOR Awards on September 17 in Los Angeles. Mehra was chosen from a list of 220 African-American, Hispanic, Asian-American, Native-American and multiracial industry professionals who were nominated for their off-the-beaten-path approach to multicultural marketing. Other honorees include actor and comedian George Lopez, movie director Spike Lee, Draftfcb Chairman and CEO Laurence Boschetto, and Telemundo Chief Operating Officer Jacqueline Hernandez. Since 2003, Mehra has spearheaded Améredia's emergence as one of the fastest-growing multicultural advertising firms in the nation, leading the agency to various industry-wide recognitions including Excellence in Multicultural Marketing Awards organized by the National Association for Multi-Ethnicity in Communications. Améredia has for two consecutive years been recognized as a Fast 50 Company by the US Pan Asian American Chamber of Commerce, and this year alone the agency was named a Top Business in America by Diversity Business, a Top 10 Business in California by USPAACC and was in the San Francisco Business Times' list of Top 25 Ad Agencies in the Bay Area. Visit ameredia.com and follow us on Twitter and Facebook to stay connected. For the latest multicultural news, insights and events, subscribe to our monthly multicultural marketing newsletter, réd.  Read more >>

GlobalWorks Group stands at the forefront of brand marketing that embraces Hispanics, not as a minority, but as the new face of the multicultural mainstream.  With a talent base representing nearly 30 countries, GlobalWorks reaches all of America's multicultural markets-from Hispanic to African American to Asian and beyond.  The agency has produced campaigns for as many as 15 different cultures in the U.S. simultaneously and for over 100 countries. Clients and brands whose success depends on a clear, cohesive and consistent voice across multiple markets rely on GlobalWorks to deliver that edge.  The agency practices borderless branding, where minds of many countries-unimpeded by language or culture-concentrate their ideas on building a single brand.  The mission: to nurture brands without borders, the kind needed to win in today's connected world. For more information, contact info@globalworks.com, call 212-252-8800 or visit globalworks.com.  Read more >>

SMSi-Urban Call Marketing, Inc. and Segmented Marketing Services, Inc. (SMSi) are   multicultural marketing, sampling, promotion and publishing companies specializing in Grass-roots product sampling; Urban Call custom publishing and distribution; Promotion planning and execution; Urban retail merchandising; Field marketing executions, Multilingual community ambassadors, Media relations and placements. The SMSi Community of Networks, founded in 1978, reaches more than 50% of black and Latino consumers in the top 20 national urban markets including churches, beauty salons, barbershops, youth, senior and daycare centers, health centers, entertainment venues and urban retailers. Urban Call custom publications are distributed in the proprietary SMSi networks with brand samples, or independently, and at community venues. Promotion overlays include health expos, festivals, brand sponsored micro sites and seminars.  Relationships with urban gatekeepers and opinion leaders provide access to millions of network constituents. Community access and relationships are leveraged for clients including Procter & Gamble, General Mills, Johnson & Johnson, Aetna, AARP, Sally Beauty, Walgreens, Merck, Johnson Publishing, Magic Johnson Enterprises and McNeil.  For more information contact president@smsi-net.com or visit www.smsiurbancallmarketing.com.  Read more >>