Multicultural Marketing News

Footsteps is an eleven year old full-service, integrated communications agency that focuses on multicultural consumers with a particular specialty in the various segments that comprise the black consumer market. What differentiates Footsteps from other agencies is the combination of the best intellectual capital, the skill of integration and the relentless pursuit of cultural insights that drive communications. Footsteps primarily works with Fortune 500 corporations such as Procter & Gamble/Gillette, Lowe's Home Improvement, Nissan and Infiniti, Visa and Mass Mutual. Footsteps' communications approach is all about the process of MOTION. The motion of consumers as they evolve through the importing and exporting of mindsets, cultures, environment, gender, technology and experiences. This motion is tracked by Footsteps in order to develop cultural linkages and identify the right media channels to carry compelling, insight-driven communications that will grow their clients' businesses. Their portfolio of services includes research/strategic planning, advertising, digital/social media, community outreach, public relations, and events/experiential marketing. For more information about Footsteps, go to www.footstepsgroup.com, For more information about tapping into the buying power of this $1trillion consumer segment, contact Verdia Johnson, President at vjohnson@footstepsgroup.com or call 212-336-9743.  Read more >>

Améredia is a role model for diversity in the advertising industry. We market to more than 30 ethnic groups nationwide and our team comprises of top-notch bilingual professionals from more than 16 ethnicities who collectively speak more than 25 different dialects and languages. The industry has taken note. Améredia saw its most successful year-to-date of industry-wide recognitions in both the multicultural and mainstream marketing spheres. Twenty leading awards in one year. Our most recent diversity recognition as Supplier of the Year came for our client partnership with Comcast. The agency's multicultural and diverse market creative work, initiatives, growth and innovation were lauded by hallmark organizations such as the ADCOLOR Industry Coalition, the American Advertising Federation, the Association of National Advertisers, Diversity Business, the National Association for Multi-ethnicity in Communications and the US Pan Asian American Chamber of Commerce. We know the importance of giving back and supported media and community initiatives all year. We're excited about our future and continue to grow multiculturalism and total inclusion. Visit ameredia.com | Twitter | Facebook | LinkedIn.  Read more >>

Inspire your clients and help your employees excel at their jobs by taking advantage of amazing holiday bundling and quantity discounts on our premium publications:
- Diversity Best Practices Diversity Primer: Covers all areas of workplace diversity management from recruitment and retention and affinity groups to supplier diversity and white male engagement. .
- Diversity Best Practices Global Diversity Primer: Designed to help companies from across the globe identify key diversity issues and develop effective global diversity and inclusion solutions.
- Working Mother Research Institute: Flex Primer for the New Future of Work: Buy a copy of the Flex Primer for each one of your employees who plans, manages, and implements flexibility and each key internal stakeholder who is in a position to accelerate and enhance flexible work practices.
Click here or go to http://www.workingmother.com/content/2011-perfect-holiday-gift for additional information and order form!  Read more >>