Multicultural Marketing News

The 2012 Diversity Calendar is about honouring our differences and appreciating our oneness.  Now in its 19th edition, it continues to grow in popularity with corporations, universities and the public sector. The 2012 Multicultural Calendar incorporates hundreds of multifaith, and diversity related observances; marks significant dates for scheduling consideration; and Heritage months. The calendar is available in English, Spanish and French and in 4 formats: Wall, desktop, Poster Planner and Electronic. Brand your calendars with your logo. The only on-line calendar in the world available in English, Spanish and French. Use it for employees, clients and friends. (Special offer use discount code MMR2012 for 12% off your order). For more information, visit www.multiculturalcalendar.com. Call 416.203.3595 or email sheena@multiculturalcalendar.com.  Read more >>

MRSI (Marketing Research Services Inc.), a leading provider of custom marketing research solutions, introduces a new Hispanic acculturation model to help marketers and advertisers more effectively segment the Hispanic market. This model goes beyond standard acculturation models that rely primarily on language preference and demographics, incorporating key attitudinal and behavioral dimensions. By incorporating these dimensions, the model provides better insights on the Hispanic consumer, their perceptions, and their shopping behavior. Acculturation is the process where cultural traits are adopted, lost, combined, and created. In turn, these traits have an impact on ideas, values, conventions, and behaviors. The impact of acculturation is far reaching. By understanding where your Hispanic audience fits in MRSI's model, you'll have a more accurate assessment of the message nuances, brand imagery and media mix that's most effective in reaching this audience and impacting purchase decisions. For more information, listen to our podcast: http://bit.ly/vCkVhI. Or visit: http://www.mrsi.com/hispanicacculturation.   Read more >>