Multicultural Marketing News

October, National Disability Employment Awareness Month, like African-American, Hispanic and Asian Heritage months, is a great launch pad for year-round disability-inclusive diversity commitments. 2011's theme is Profit by Investing in Workers with Disabilities. The U.S Department of Labor's Office of Disability Employment Policy (ODEP)'s Assistant Secretary Kathleen Martinez leads this effort ~  www.dol.gov/odep.   Read more >>

ISA is one of America's largest marketing research data collection and data processing companies. ISA has 500 CATI positions in the US, Canada and off shore. ISA is also the industry leader in multicultural data collection having conducted interviews in 67 languages. On-line interviewing, IVR interviewing and complete data processing, including coding, programming and translations are available through our QI and Field by Design divisions we also conduct face to face intercept interviews, qualitative studies and executive interviewing. We have extensive experience in reaching hard to reach ethnic groups such as Hispanics and Asians. QI has two focus group facilities in Southern California and nationwide recruiting capabilities. On-line interviewing, IVR interviewing and complete data processing, including coding, programming and translations are available through our QI and Field by Design divisions we also conduct face to face intercept interviews, qualitative studies and executive interviewing. We have extensive experience in reaching hard to reach ethnic groups such as Hispanics and Asians. QI has two focus group facilities in Southern California and nationwide recruiting capabilities. For more information visit www.isacorp.com.  Read more >>

Founded in 1985, Kang & Lee Advertising is the leading multicultural marketing consulting and communications agency in North America specializing in reaching the Asian multicultural markets - ranked #1 Asian American multicultural agency by Ad Age Magazine in April of 2011. K&L also has full service capabilities to target East European and Middle Eastern multicultural consumers. Headquartered in New York City, and with an office in Toronto, the agency's current client roster includes a long list of blue-chip brands in diverse industries. As an early pioneer of Asian multicultural marketing, K&L offers clients a distinguished track record of ushering new categories and brands into this discipline. Visit www.kanglee.com.  Read more >>

PR Newswire culminates 2011 Hispanic Heritage Month initiatives with the FREE webinar: "Marketers as Publishers: How to Leverage Content & Online Tools to Engage Latinos." Join PR Newswire to learn how to create and align content, so you can establish a voice for your organization, raise online visibility and drive engagement with Latino consumers:
Wednesday, October 19, 2011
Time: 10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes
Twitter Hashtag: #prnHHM
Moderator:
Manny Santos | Director, MultiVu™ Latino | @multivu
Panelists:
Eva Smith | Co-Founder, Latina Mom Bloggers | Blogger, Tech.Food.Life. | @eva_smith
Hiram Enriquez | Director of Digital Media, Tr3s at MTV Networks | @mtv3
Lance Rios | Being Latino, Inc. | @lancerios
Register:  www.prnewswire.com/knowledge-center/upcoming-events-webinars/Marketers-as-Publishers-How-to-Leverage-Content--Online-Tools-to-Engage-Latinos.html.  Read more >>

Marketing Maven Public Relations specializes in earning national editorial media coverage in English and Spanish for Direct-to-Consumer products and services, improving product visibility and online reputation management. Our clients include: Dr. Robert Rey, Listen Up Español, 2010 Latin Grammy Nominee Anand Bhatt and Master Chef Runner-Up Adrien Nieto.  Marketing Maven Public Relations has booked segments for clients with Univision, Telemundo, America TeVe, Good Morning America, CBS and secured articles for El Nuevo Herald, La Opinión, Tu Cuidad Magazine, Wall Street Journal and USA Today among others. Additionally, Marketing Maven Public Relations provides its clients with U.S. Hispanic Marketing strategies, Spanish Media Tours, social media campaign management, which encompasses Facebook, Twitter, Foursquare, YouTube to improve organic Search Engine Optimization.Our team has been featured in Latina Magazine, Forbes Women, The Doctors, New York Business Enterprise, Fox Small Business and CBS Money Watch. Contact Mari Escamilla, Account Executive, Spanish Media; 310- 994-7382 or mari@marketingmavenpr.com. For more information visit, www.MarketingMavenPR.com.      Read more >>

Whether it's developing new products and services, refining existing product offerings, or building new marketing and advertising campaigns, senior decision makers across the United States routinely rely upon CCR for actionable market insights. With over 20 years of research expertise, specifically focused on Hispanic/Latino consumers and businesses, CCR conducts research for clients nationally, statewide, regionally and locally. Currently CCR has the largest Hispanic Research Department in the state of Texas. CCR offices in Houston and Phoenix offer a variety of research methodologies to interview both acculturated and non acculturated Hispanics/Latinos. CCR has large conference-style focus group rooms with one-way mirrors and large client viewing rooms for qualitative research. In addition CCR offers taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, mystery shops, store audits, and computer capabilities. Bilingual interviewing, moderators, and translators are also available. CCR also offers project management for multicity projects. Our extensive experience includes a wide range of industries: Health Care, Financial Services, Consumer Products, Retail, Food & Beverage, Entertainment, Communications, and Travel, etc. CCR completes over 1,500 research projects annually. Whether you need telephone surveys, internet surveys, one-on-one interviews, focus groups (large or small), multi-language capabilities etc., our staff of more than 40 full-time market research professionals and 200 interviewers can service your market research needs. For more information contact Patricia Pratt, President, 281-240-9646 or ppratt@ccrsurveys.com or visit our website at www.ccrsurveys.com.   Read more >>

From offices in Atlanta and Newport Beach, California, PM Publicidad help clients understand the U.S. Hispanic segment and then build programs that use marketing, advertising and operational "market readiness" recommendations to build long-term relationships between brands and Hispanics.  We take an open-minded, tactic-agnostic approach to develop the best marketing solutions based on client objectives and budget. Our proprietary communications development processes, The PM Way® and Chemistry Quest® identify the key emotional touchpoints between brand and consumer, and uses these insights to create bonds between consumer and brand. Since 2003, PM Publicidad has been delivering comprehensive marketing programs and advertising creative for clients like NAPA AUTO PARTS, Cox Communications, Starz Entertainment, Encore en Español, Nursery Water, Wachovia, ING, Georgia Lottery, Beazer Homes USA, Bellsouth Yellow Pages, American Cancer Society, AutoTrader.com, Getloaded and others. Get to know us better at www.pmpublicidad.com or contact Eduardo Perez, President at eperez@pmpublicidad.com.       Read more >>

For Roxana Lissa, CEO and founder of RL Public Relations, celebrating her Quinceañera in Argentina in the 80s was a memorable milestone. Yet, celebrating the 15th anniversary of her namesake independent Hispanic PR agency this month feels like much more of an accomplishment and dream for the entrepreneur.  The premiere, independent bicoastal Hispanic PR agency in the U.S., RLPR was founded in 1996, and has been providing stellar client service and delivering breakthrough PR campaigns for leading companies in the U.S for 15 years. With offices in Los Angeles and New York, and a sports division, Sportivo, RLPR has carved out a niche in the Hispanic marketing industry for creativity, service, strategy and results.  "When I launched the company in 1996, I had a vision," explains Ms. Lissa. "To witness that vision everyday and see the effect it has had on brands, employees and even our target audiences have been truly rewarding and humbling."Roxana attributes much of the agency's success to her loyal clients, many who have been with the agency for more than five years, such as GOT MILK?/CMPB, Heineken USA, and the National Honey Board, as well as to the newer clients that have recently come on board including L'Oreal Paris, Domino's Pizza and Ford Motor Company. "None of this would have happened without my amazing team in NY and LA," she adds. "They are la corte in my professional Quinceañera and the agency would not be who we are without them." To learn more visit www.rlpublicrelations.com.   Read more >>

ZEE Americas has been recognized as a multiple-award recipient at the 2011 NAMIC Excellence in Multicultural Marketing Awards (EMMA):
1. ZEE TV RCN Campaign 2nd place for Marketing Tactics - Direct Mail
2.  ZEE TV Comcast Acquisition & Retention Campaign, 2nd place for Marketing Tactics - Direct Mail
ZEE's RCN campaign was conducted in September 2010 in New York, New Jersey, Chicago, Boston and DC. ZEE brings the best in entertainment and offers a way for viewers to "Experience home away from home!" The ZEE-Comcast Campaign was conducted in May 2011 in the Chicago and California markets. ZEE used the opportunity to thank current subscribers for being a part of the family.ZEE programs served as the value proposition for the acquisition part of the campaign.  Top rated shows such as Pavitra Rishta, Dance India Dance Doubles etc., were promoted to both former ZEE subscribers on Comcast and South Asian subscribers in these markets. For more information on visit www.zeetvusa.com.
    Read more >>