Multicultural Entertainment News

Multicultural Entertainment News is a special edition of MMRnews featuring news about theater, film, music, dining and entertainment events and entertainment marketing news with a multicultural focus. It covers audience and outreach campaigns aimed at markets including Hispanics, African Americans, Asian Americans, women, GLBT and people with disabilities. Sign up to subscribe to MMRnews.

News Blurb: The Broadway League Launched Viva Broadway, NYC, May 11

VIVA Broadway The Broadway League has created Viva Broadway, a new audience development partnership with the Hispanic community, to help bridge the world of Broadway with Latino audiences around the country. The long-term initiative aims to increase awareness about Broadway while culturally enriching lives, bringing families together, and building new careers in the theatre. A National Advisory Board of industry and cultural notables has been formed to help strategize and spread the word about all that Broadway has to offer this growing and vibrant community. Carlos Manzano, executive director of New York City’s Latin Media and Entertainment Commission states, "Our mission is to make New York City the capital of Latin media and entertainment. And this great Commission is proud to endorse the Broadway League's Viva Broadway initiative to bring the world of Broadway to the Latin community." The goal is to draw from an untapped market while making Broadway more relevant to Hispanic families and their lifestyles. An objective is to work with and support Hispanic media outlets in their coverage of Broadway to increase awareness and awaken a desire to attend shows. The initiative will include education on all things Broadway such as how to buy Broadway tickets, how to find out what’s playing, who’s on stage, and more. For career development, Viva Broadway will create Broadway Speakers Bureaus and workshops in order to expand awareness of jobs in the theatre to high schools and colleges. For more information, visit http://www.livebroadway.com/.
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11th Annual Tribeca Film Festival, April 18 – April 29, NYC

The 11th annual Tribeca Film Festival took place in Lower Manhattan from April 18-April 29, 2012. The Tribeca Film Festival is well known for being a diverse international film festival that supports emerging and established directors and helps filmmakers reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promote New York City as a major film-making center. The Tribeca Film Festival has screened more than 1,300 films from more than 80 countries since its first edition in 2002. A sampling of the themes and genres featured at the festival include African American, Asian, border crossing, female directors, Hispanic, Latino, Jewish, LGBT and Middle Eastern. Films included this year are “Trishna” by Michael Winterbottom; “Booker’s Place: A Mississippi Story” by Raymon De Felitta;“The Girl” by David Riker; “Una Noche” by Lucy Mulloy; “Chicken with Plums” by Marjane Satrapi and Vincent Paronnaud; “Elles” by Malgoska Szumowska; “All In (La Suerte En Tus Manos)” by Daniel Burman and Sergio Dubcovsky; “Babygirl” by Macdara Vallely; “You Sister’s Sister” by Lynn Shelton and “El Gusto” by Safinez Bousbia. With the creative community known as Tribeca All Access (TAA), the careers of directors and screenwriters are promoted from diverse backgrounds through professional guidance and with grants of $15,000. Each year, TAA selects 10 new projects for support and the program has supported more than 225 films and hundreds of talented filmmakers who self-identify as members of traditional ethnic minorities or who are women working in the field. The Tribeca Film Institute Latin America Media Fund is another support for video artists living and working in the Caribbean, Mexico, Central and South America. For more information, visit http://www.tribecafilm.com
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