"Color Adds Depth" is the name of ADCOLOR's new campaign created by TBWA\Chiat\Day New York. The campaign's innovative imagery, which was debuted publicly last week--and was also featured in ADWEEK--was designed to bring to light the seen and unseen diversity within us all. The campaign's message is that color is a descriptor, a hope, a controversy, a way of life, a thing of beauty and a celebration that brings us all together.
Shot in by famed director and photographer Mark Zibbert, and lead by executive creator director of TBWA New York Mark Figliulo, the campaign uses 3D design element which serve as a metaphor for the industry, literally adding depth as color comes together through a series of dynamic portraits and high energy digital videos. In addition, the campaign highlights some of the many faces that are currently leading these industries and making waves in media. Some notable personalities featured include Ahmir Thomson of the iconic music group, The Roots and Soledad O'Brien, game-changing on-air CNN personality. Also featured is Janet Mock, writer and advocate for the transgender community, clarinetist, saxophonist, and flutist Charlie Gabriel, a fourth-generation jazz musician. And lets not forget Harry Shum Jr., actor, choreographer, singer, and one of the stars of the hit TV series, Glee.Color Adds Depth will show that diversity is not only integral to our industry, it's what makes the world pop," says Doug Melville, Chief Diversity Officer, TBWA\ Worldwide.
To see more from the campaign, please visit Adcolor.orgAlso, to Register for the 6th Annual ADCOLOR® Awards and 2nd Annual ADCOLOR® Industry Conference, visit Adcolor.org.
Below is a breakdown of the schedule and sponsors:
Thursday, October 18 - Saturday, October 20
The Bellagio Hotel, Las Vegas, NV
Thursday, October 18
ADCOLOR® University powered by Global Novations prsented by I'mPART, a program of The ADVERTISING Club of New York - 9:00 AM - 5:00 PM
Friday, October 19
The 2012 ADCOLOR® Industry Conference presented by TBWA\ & Time Warner - 9:30 AM - 5:00 PM
The 2012 ADCOLOR Industry Conference Opening Night Reception sponsored by BET Networks 5:30 PM - 7:30 PM
Saturday, October 20
The ADCOLOR® Red Carpet Reception sponsored by DAS Global - 5:30 PM - 6:30 PM
The 2012 ADCOLOR® Awards Show & Dinner hosted by Antonio Neves, Thinqaction, Inc., Music provided by DJ Irie - 7:00 PM - 9:30 PM
The 2012 ADCOLOR® Awards After Party sponsored by GTM - 9:30 PM - 2:00 AM
(a full list of sponsors available at adcolor.org/sponsors)
Hear from thought leaders, industry legends, influencers and rising stars, and network with individuals from advertising, marketing, media and PR as ADCOLOR® promotes increased diversity & inclusion and supports the future of the communication and marketing service industries with the launch of ADCOLOR® University (10/18) and ADCOLOR® Futures (10/18 - 10/20)
This year's conference theme is ADCOLORin: Inspire, Learn and Share!
Hashtag: #ADCOLORin12
Each panel and breakout reflects ADCOLOR's desire to inspire our attendees to make their agencies and companies more diverse & inclusive, to learn from experts the tools and strategies needed to "adcolor in" and to share the stories of adversity, triumph and success of industry notables, ADCOLOR® alumni & honorees and diversity champions!
To find out more about this year's conference schedule, awards and new programs, go to adcolor.org
2012 ADCOLOR® AWARDS PRESENTING SPONSORS (PREMIERE)The All-Star Award Presented by Omnicom Group
The MVP Award Presented by CNN
The Catalyst Award Presented by Draftfcb
The Rising Stars Presented by Google & The ADVERTISING Club of New York
The Change Agents Presented by Deutsch
The Innovators Presented by Wieden + Kennedy
The Advocates Presented by GLAAD & McCann Worldgroup
The Legends Presented by DIAGEO
The Lifetime Achievement Awards Presented by American Advertising Federation
The One Club | ADCOLOR Creative Awards Presented by The One Club & Publicis USA
2012 ADCOLOR® AWARDS A-LIST SPONSORS | The ADVERTISING Club of New York | Omnicom Group | TBWA\ | Wieden + Kennedy
2012 ADCOLOR® FUTURES FUND SPONSORS | The ADDVERTISING Club of New York | BBDO | DDB Worldwide | Google | The Home Depot | Microsoft Advertising | Saatchi & Saatchi
2012 ADCOLOR® AWARDS RED CARPET INDUSTRY CONFERENCE SPONSORS | BET | DAS Global | SBS Studios LLC | TBWA\ | Time Warner
2012 ADCOLOR® AWARDS EXCLUSIVE TRADE MEDIA PARTNER | ADWEEK
ADCOLOR® 2012-2013 CORPORATE MEMBERS | 4A's | The ADVERTISING Club of New York | American Advertising Federation | Améredia | CNN | DIAGEO | DDB Worldwide | Draftfcb | Deutsch | GTM, Inc.| Huemanitas | Omnicom Group | Publicis USA | TBWA\
2012 ADCOLOR® AWARDS VIP TABLE SPONSORS | Team Detroit | Barefoot Wines & Bubbly | OmnicomMediaGroup2012 ADCOLOR® AWARDS & INDUSTRY CONFERENCE PREFERRED VENDORS | Events on a Mission, LLC | SBS Studios LLC | DavElle PR | Akande Music + Publishing | DAV Productions | GMACK Creative | FM ADS LLC | POP Media | Creative Printing Services | NV Magazine
Comments