August 9, 2012 --Multicultural Marketing Resources, Inc. (MMR) announces the addition of Robert (Bob) McNeil, President + CEO, IMAGES USA to its Multicultural Speakers Showcase (http://multicultural.com/Speaker_Showcase/speakers_all). The Showcase, which launched in March 2005, features top multicultural marketing and diversity experts who are available to speak on a wide range of topics at conferences, symposiums, corporate events, training sessions, and other multicultural business and consumer events around the country.
Bob McNeil has over 25 years of advertising, market research and public relations experience and seeks to reach, motivate and influence African-American, Hispanic and Asian consumers. A generous volunteer, Bob donates his time to charitable organizations, and has provided leadership on several boards, including The Carter Center, Marist School, The American Institute for Managing Diversity, and the National Black Arts Festival.
Recognized for shaping the way multicultural groups are portrayed in the media, Bob is often quoted as an industry expert in Ad Age, BrandWeek and the Atlanta Business Chronicle. The occasional speaker on the trade lecture circuit, he talks to audiences about connecting multicultural consumers to a variety of brands.
As winner of the prestigious Moss Kendrix Marketer Award, which was named after the late public relations pioneer, Moss Kendrix -- the National Alliance of Market Developers recognized Bob as having made significant contributions to the development of the African American consumer. Additionally, Bob has been named 2011 "Advertising Executive of the Year" by Target Market News, a leading authority on the black consumer market. With McNeil at the helm and the support of his award-winning team, IMAGES USA consistently ranks within the top five multicultural agencies on the BE 100s list. Additionally, IMAGES is the recipient of the 2012 Bronze Addy Award for advertising excellence.
Bob holds an Executive MBA from Georgia State University and is a graduate of the National Minority Supplier Development Council (NMSDC), Advanced Management Education Program at the Kellogg Graduate School of Management, and the Advanced Minority Business Enterprise (MBE) program at the Tuck School of Business.
His speaking topics include:
• Multicultural Millennials
• Welcome to the new General Market
• Targeting the African American Affluent Consumer
• From Diversity to Multi-culturation
• Multi-Cultural Branding In the Digital Space
• Multi-Cultural Marketing: Is It Still Relevant?
• Multi-Cultural Marketing: Bridging the Cultural Divide
Contact:
Robert (Bob) McNeilb.mcneil@imagesusa.net
404.892.2931 ext.225
www.imagesusa.net OR www.multiculturalmarketing.com
About MMR's Multicultural Speakers Showcase
MMR's Multicultural Speakers Showcase, http://multicultural.com/Speaker_Showcase/speakers_all, was developed to help conference producers, seminar organizers and corporate meeting planners find keynote or workshop speakers, panelists and trainers. Experts featured can speak about diversity issues and marketing to these consumer groups: Hispanic, African American, Asian American, Native American, Russian, Polish, American Muslim, Gay/Lesbian, women, minority/women business owners, people with disabilities and others. There is no charge to access the Showcase, which has the speakers' contact information and links to their websites. In addition to these speakers, other experts are listed in MMR's online Experts Directory. For more information on the Showcase, or to book a speaker, please visit http://multicultural.com/Speaker_Showcase/speakers_main or send us an email via http://multicultural.com/about/contact.
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