The New Smartphone Majority
Multicultural consumers are leading the smart phone revolution. They are also early adopters of new shopping technologies; they over-index in using their phones both to research products and to make purchases. According to Nielsen, Hispanic and African-American smart phone penetration now at stands at 57% and 54% respectively, compared to only 50% for the market at large. And Mintel reports that three quarters of multicultural adults 18-34 access the Internet via their cell phone.
For advertisers looking to reach this "New Smartphone Majority", MyDreamcatcher offers one-stop shopping for targeted multicultural reach. MyDreamcatcher's offerings include audience buying across the entire digital eco-system: mobile, tablet, social, email, video, display and keyword search re-targeting. Regardless of device or channel, MyDreamcatcher will connect with your desired audience, across the cultural spectrum, in English or in Spanish.
"Advertisers have always told me that it would make their jobs and lives a lot easier if they could work with media partners whose main goal is to understand their business and therefore help them achieve their objectives," says Suzanne Sobel, Managing Director of MyDreamcatcher. "The MyDreamcatcher media platform has been built on that premise. We are here first and foremost to understand the needs of our clients, and ultimately help them accomplish their goals through the MyDreamcatcher multiple media channels."
MyDreamcatcher campaigns are delivered in high-quality, 100% brand safe environments, utilizing the most advanced targeting strategies, including demographic, psychographic, geographic and contextual. Targeted email campaigns maintain the highest standards of permission-based marketing. MyDreamcatcher - a single source to connect your brand with the multicultural Smartphone Majority.
To learn more about we can help you achieve your online goals, please contact Alyssa Shulman at 646-432-6431 or ashulman@mydreamcatcher.com.
Comments