New York, NY, September 13, 2012 - Kang & Lee Advertising, the leading multicultural marketing consulting and communications agency specializing in reaching Asian multicultural consumers across North America, will be honored with the 'Pioneer of Diversity' award by the American Advertising Federation (AAF) at the Diversity Achievement and Mosaic Awards & Forum on October 2, 2012 at The Hilton New York.The Pioneer of Diversity Award recognizes companies and organizations who were early proponents of diversity and inclusion, and continue to tackle these issues successfully. Also receiving a Pioneer of Diversity Award, The Advertising Women of New York (AWNY) and the Omnicom Group.
"We are honored to be recognized with the AAF's Pioneer of Diversity Award as K&L Advertising has been devoted to increasing diversity in the advertising industry since our agency's founding in 1985," said Cynthia Park, President/CEO, K&L Advertising. "For decades we've been committed to providing professional opportunities for diverse talent," she added.
Other 2012 AAF Diversity Achievement & Mosaic Awards honorees include Pawan G. Mehra, Founder, Améredia (Role Model); Young & Rubicam (Educator), The United Negro College Fund (Educator), General Electric (Corporate Leader), Lopez Negrete (Multiethnic Advertising Campaign), Deutsch Inc. (Multiethnic Talent in Advertising), Valassis (Workforce Diversity), Alma DDB (Multiethnic Media Usage) and Briabe Mobile (Multiethnic Interactive Media), among others.
Since its founding in 1985, K&L has been at the forefront of the Asian multicultural marketing and communications industry and has developed leading expertise across a wide range of client product categories including those in the telecom, financial, retail, automotive, airline, cosmetics, healthcare, packaged goods, and travel & leisure industries, among others.
"We salute the AAF's initiatives which serve to strengthen the focus on diversity within the communications industry at-large," noted Saul Gitlin, EVP Strategic Services, K&L Advertising. "K&L Advertising is proud to be recognized by the organization for our long diversity efforts, and we are honored be included in this year's prestigious group of award recipients," he added.
Over the years K&L and its executives have been honored with a long list of prestigious industry accolades and awards including the "Trendsetter Award" by American Advertising Federation (AAF); The Association of National Advertisers' (ANA) Multicultural Excellence Award; The "Quantum Leap" Changing The Game Award, from Advertising Women of New York (AWNY); Mid-Sized Business of the Year by the Manhattan Chamber of Commerce; The New York American Marketing Association's Gold EFFIE Award; "Outstanding 50 Asian Americans in Business Award" from the Asian American Business Development; The Advertising Research Foundation's Grand Ogilvy Research Award; the Telly Awards, and the 4A's O'Toole Award, among many others.
About K&L Advertising
K&L Advertising is the leading multicultural marketing consulting and communications agency specializing in reaching Asian multicultural consumers in North America - ranked #1 Asian multicultural agency by Advertising Age Magazine in April 2012. K&L is also an emerging leader in Asian marketing in Canada. With offices in New York City and Toronto, K&L services a wide range of blue-chip clients in diverse product categories. For more information visit www.kanglee.com.
About American Advertising Federation (AAF) and the Diversity Achievement and Mosaic Awards & Forum
The AAF first hosted the Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to present the Diversity Achievement and Mosaic Awards & Forum. District Two represents roughly 10 percent of AAF club membership and covers the regions of New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington, D.C. The AAF is the "Unifying Voice for Advertising," educating policymakers, the news media and the general public on the value that advertising brings to the well-being of the nation, and develops the industry's present and future leaders through its academic chapters. The AAF advances the business of advertising as a vital and essential part of the American economy and culture.
Lisa Skriloff; Yartish Bullock-Okeke
Multicultural Marketing Resources
EVP, Strategic Services