June 13, 2012 - Los Angeles (CA) - Multicultural marketers understand better than most the significant and continuously growing impact that Hispanics have on our economy. And while companies have made a serious commitment in Spanish-language ad-spend and marketing initiatives, only a small few have made a concerted effort to connect with Hispanics in social media.
Bienvenidos a Chispa Digital, a turnkey Hispanic Social Media agency that enables brands to engage Hispanics online. Chispa means "spark" in Spanish. And sparking the conversation with a Spanish-preferred online community is exactly what Chispa Digital's team of Hispanic social media experts does for its clients."Brands are so quick to establish themselves in mainstream social media," says Chispa Digital founder Zach Fishbain. "But in spite of the amazing confluence of youth, technology adaptation and cultural identity unique to Hispanics, companies are surprisingly slow to interact with them where they are most active - on social media networks."
Chispa Digital's services include:
* Strategy consulting to navigate the cultural divide
* Custom Campaigns and Content creation
* Bilingual Facebook marketing
* Managing Twitter account for your company
* Blogging and aligning your brand with leading online influencers in the Hispanic community
* Contests to reward your loyal followers, build your newsletter database, or grow your fan base
* Producing You Tube video clips and customer testimonials that enhance your brand's credibility.
Central to Chispa Digital's value proposition is the agency's nuanced understanding of the Hispanic market. In order to engage the 34 Million Hispanics online (1/3 of which never visit an English-language website) in a cultural and linguistic context that they are receptive to, brands must be mindful of the complex and fragmented makeup of this market segment. As convenient as it may be to lump all Latinos together into a single cluster, a one-size-fits-all approach is not recommended and will compromise a brand's authenticity among fans and followers. The conversation is already happening and Chispa Digital can help you be a part of it.
Should your company wish to explore Hispanic Social Media opportunities with Chispa Digital, please feel free to contact Zach Fishbain, Founder, zach@chispadigital.com, O: 310-270-9941, M: 262-994-7545. Visit www.chispadigital.com.
Comments