ADCOLOR LIVE! 2012, streamed live last night from The Time Warner Center Park Café, was hosted by Antonio Neves, CEO& Founder of THINQACTION. This year actor, philanthropist and entrepreneur Boris Kodjoe will join an illustrious group of industry innovators when he receives the 2012 ADCOLOR All-Star Award presented by Omnicom Group, in recognition of his exceptional work with his charity dedicated to his daughter Sophie and his contributions to film, TV, stage, business and media. He will be honored at the advertising industry's premier event celebrating diversity and the contributions of some of the industry's brightest stars. The 2012 ADCOLOR® Awards and Industry Conference will take place in Las Vegas at the infamous Bellagio Hotel from October 18th through the 20th. Past All-Star Award recipients include influential members in multicultural society like: Actor-comedian George Lopez, television host Cristina Saralegui, activist, entrepreneur and "Father of Hip-Hop," Russell Simmons, businessman and former NBA champion Earvin "Magic" Johnson and Queen Latifah, multi-platinum recording artist and award-winning actress.
Also unveiled at ADCOLOR Live! was news that for the first time ever, ADCOLOR will launch its very own App in early October. In collaboration with Wieden + Kennedy, the app will feature a comprehensive schedule, site map, attendee profiles, photo booth and an honoree slot machine where instead of playing for money, you play for the chance to meet the honorees and All-Star! Additionally, the event provided an opportunity for attendees to preview the new campaign created for ADCOLOR by TBWA/Chiat/Day New York. The campaign, "Color Adds Depth" will center on bringing to light people of diversity and their contributions to the advertising, marketing and media industries.
Shot by famed director and photographer Mark Zibbert, and lead by executive creator director of TBWA New York Mark Figliulo, the campaign will use a 3D design element that serves as a metaphor for the industry, literally adding depth as color comes together through a series of dynamic portraits and high energy digital videos. In addition, it will also highlight some of the many faces that are currently leading these industries, including some celebrities currently making waves in media. "Color Adds Depth will show that diversity is not only integral to our industry, it's what makes the world pop." says Doug Melville, Chief Diversity Officer, TBWA\ Worldwide.
For all ADCOLOR® Awards & Industry Conference information, sponsorship opportunities and to register, please visit ADCOLOR's microsite, designed by SBS Studios LLC, at www.adcolor.org.
List of ADCOLOR 2012 Award Honorees:
The ALL-STAR presented by Omnicom Group
Boris Kodjoe, Actor, Philanthropist, Entrepreneur, Los Angeles, CA
The CATALYST presented by Draftfcb
Soledad O'Brien, Host of CNN's "Starting Point" & Co-Founder, Soledad O'Brien and Brad Raymond Foundation, New York, NY
The MVP presented by CNN
Fleishman Hillard & Open Channels Group
The LIFETIME ACHIEVEMENT Awards presented by the American Advertising Federation
Special recognition of 2012 AAF Hall of Fame Inductees of color
Johnathan A. Rodgers, Former President and CEO, TV One
Tere A. Zubizarreta (1937-2007), Founder, Zubi Advertising
The LEGENDS presented by DIAGEO
Louis Carr, President, BET Networks, Chicago, IL
Chiqui Cartegena, VP, Corporate Marketing, UNIVISION, New York, NY
The CHANGE AGENTS presented by Deutsch, Inc.
John Osborn, President & Chief Executive Officer, BBDO, New York, NY
Peter Drakoulias, Global Chief of Staff, Draftfcb, New York, NY
Gina Christie, SVP, Management Director, Saatchi & Saatchi, New York, NY
The INNOVATORS presented by Wieden + Kennedy
Shane Santiago, President & Chief Creative Officer, SBS Studios LLC, Jacksonville, FL
Andre Woolery, Digital Synthesis Director, kbs+ New York, New York, NY
Remen Wong, Analytic Solutions Director, Team Detroit, Dearborn, MI
The RISING STARS presented by Google
Lila Anton, Account Executive, TBWA\ Media Arts Lab, Los Angeles, CA
Carl Desir, Manager of Diversity & Inclusion, 4A's, New York, NY
Neisha Tweed, Copywriter, Publicis USA, New York, NY
The ADVOCATES presented by GLAAD & McCann Worldgroup
Rashad Robinson, Executive Director, Color of Change, San Francisco, CA
Jerime Black, National Sales and Marketing Manager, Barefoot Wine & Bubbly, Los Angeles, CA
The ONE CLUB|ADCOLOR CREATIVES presented by The One Club & Publicis USA
Jayanta Jenkins, Global Creative Director, TBWA\CHIAT\DAY, Los Angeles, CA
Tim Allen, VP, Executive Creative Director of Interaction Design, R/GA, New York, NY
ADCOLOR® is a 501(c)(6) organization that was founded in 2005. ADCOLOR seeks to support and inspire professionals of color and diversity champions within the advertising, marketing, media and related industries by celebrating the accomplishments of diverse role models and industry leaders. Since 2007, the ADCOLOR Awards and Industry Conference has become their signatureevent presented by some of the most prestige brands and organizations in the nation to celebrate and promote diversity in the industry.
The ADCOLOR award honorees and alumni are the trailblazers and the torchbearers for the next generation of young diverse achievers. The three day event is presented by ADCOLOR® and sponsored by 4A's, améredia, inc. American Advertising Federation, The Advertising Club of NY, BBDO, CNN, Deutsch, DIAGEO, Draftfcb, GLAAD, Google, The Home Depot, McCann Worldgroup, Omnicom Group, The One Club, Publicis USA, TBWA\Chiat Day, Time Warner and Wieden + Kennedy.