Multicultural Articles

For years, I've been a proud innovator of multicultural marketing. In fact, I can remember when this discipline initially birthed itself upon the shoulders of consumer equality pioneers such as D. Parke Gibson, author of the legendary $30 Billion Negro and $70 Billion in the Black: America's Black Consumers. Mr. Gibson was a revered pillar amongst African American and business communities as he was not shy about voicing his expertise on the need to diversify corporate America. As a result, he essentially revolutionized the art of marketing.   Read more >>

First and foremost HAPPY HOLIDAYS TO ALL!  Read more >>

An edited version of this article appeared in the December 8th edition of  The Detroit News:   Read more >>

December 12, 2011 - Multicultural Marketing Resources, Inc. (MMR) announces its newly created Books & Studies section housed at the MMR website, multicultural.com. Visitors have free access to this area where they can view and purchase books, white papers, reports, studies and downloads about multicultural marketing and diversity.  Read more >>

Xoom's New Mobile Site Allows Users to Send Money Anytime, Anywhere

December 6, 2011, San Francisco, CA-- Xoom.com, the fastest growing online money transfer company, today announced the launch of its fully optimized mobile site that enables users to send money worldwide, right from their mobile device.  Read more >>

December 1, 2011 (New York City)  The Africa Channel, the national cable TV network that provides culturally relevant programming from and about Africa, is pleased to announce two exciting initiatives for Black History Month 2012.   Read more >>

Exclusive Motorola and NAMIC Membership Drive - November 16 – December 14, 2011
Don’t miss your chance to win an exclusive trip to the 2012 All-Star Football Game in Hawaii, courtesy of Motorola! A lucky NAMIC member and a guest will enjoy three days and four nights in beautiful Hawaii as a VIP guest of Motorola.  Read more >>

Multi-Language Web Marketing Made Easy - Join us for a FREE Webinar on December 13, 2011  Read more >>

DinarStandard: $124 billion American Muslim Consumer Market Demystified in Ground-Breaking Study
 
NEW YORK, NY, November 29th, 2011 - A first-of-its-kind grass-roots, American Muslim market landscape and consumer needs study has been released by DinarStandard, a market research and advisory firm specializing in the emerging Muslim markets.   The Study provides marketers with actionable insights to benefit from this lucrative, niche, multi-cultural market.  Read more >>

(November 21, 2011) -- The Cabletelevision Advertising Bureau, a leading trade organization for the cable industry, announced the launch of reachingblackconsumers.com -- a new resource providing advertisers and publishers with relevant data and insights on African-American consumers. The website was recently unveiled during the annual Multicultural Marketing & Diversity Conference, presented by the Association of National Advertisers.   Read more >>