Multicultural Articles

MMRNews includes advertorial features from more than 250+ companies involved with targeting Hispanics, African Americans, Asian Americans, GLBT and people with disabilities, among other markets. News is supplied by outside sources and edited by Lisa Skriloff. MMRNews clients may distribute press releases and company announcements on multicultural marketing and diversity initiatives to our subscribers, marketing executives (corporate & agency side) and journalists (ethnic & mainstream media).

Your Solutions to Multicultural Marketing: A Perspective from Advantage Communications One Step Forward ... Two Steps Back By: Michael Steele, President and CEO Advantage Communications, Inc.

For years, I've been a proud innovator of multicultural marketing. In fact, I can remember when this discipline initially birthed itself upon the shoulders of consumer equality pioneers such as D. Parke Gibson, author of the legendary $30 Billion Negro and $70 Billion in the Black: America's Black Consumers. Mr. Gibson was a revered pillar amongst African American and business communities as he was not shy about voicing his expertise on the need to diversify corporate America. As a result, he essentially revolutionized the art of marketing.   Read more >>

Happy Holidays from Ethnic Technologies, LLC

First and foremost HAPPY HOLIDAYS TO ALL!  Read more >>

Car campaigns for all consumers

An edited version of this article appeared in the December 8th edition of  The Detroit News:   Read more >>

At "Books & Studies" Section on multicultural.com Purchase MMR's Recommended Multicultural and Diversity Books

December 12, 2011 - Multicultural Marketing Resources, Inc. (MMR) announces its newly created Books & Studies section housed at the MMR website, multicultural.com. Visitors have free access to this area where they can view and purchase books, white papers, reports, studies and downloads about multicultural marketing and diversity.  Read more >>

Global Online Money Transfer Company, Xoom, Launches Mobile Optimized Site to Reach Users on the Go

Xoom's New Mobile Site Allows Users to Send Money Anytime, Anywhere

December 6, 2011, San Francisco, CA-- Xoom.com, the fastest growing online money transfer company, today announced the launch of its fully optimized mobile site that enables users to send money worldwide, right from their mobile device.  Read more >>

The Africa Channel's New, Fresh Idea for Black History Month 2012

December 1, 2011 (New York City)  The Africa Channel, the national cable TV network that provides culturally relevant programming from and about Africa, is pleased to announce two exciting initiatives for Black History Month 2012.   Read more >>

A VIP Trip to 2012 All-Star Football Game in Hawaii Can Be Yours - Courtesy of NAMIC & Motorola!

Exclusive Motorola and NAMIC Membership Drive - November 16 – December 14, 2011
Don’t miss your chance to win an exclusive trip to the 2012 All-Star Football Game in Hawaii, courtesy of Motorola! A lucky NAMIC member and a guest will enjoy three days and four nights in beautiful Hawaii as a VIP guest of Motorola.  Read more >>

BDI's Free Webinar: 12.13 Multi-Language Web Marketing Made Easy - Case Studies: SurveyMonkey & GoPro

Multi-Language Web Marketing Made Easy - Join us for a FREE Webinar on December 13, 2011  Read more >>

$124 billion American Muslim Consumer Market Demystified in Ground-Breaking Study

DinarStandard: $124 billion American Muslim Consumer Market Demystified in Ground-Breaking Study
 
NEW YORK, NY, November 29th, 2011
- A first-of-its-kind grass-roots, American Muslim market landscape and consumer needs study has been released by DinarStandard, a market research and advisory firm specializing in the emerging Muslim markets.   The Study provides marketers with actionable insights to benefit from this lucrative, niche, multi-cultural market.  Read more >>

Cable Advertising Bureau launches Website offering black consumer insights

(November 21, 2011) -- The Cabletelevision Advertising Bureau, a leading trade organization for the cable industry, announced the launch of reachingblackconsumers.com -- a new resource providing advertisers and publishers with relevant data and insights on African-American consumers. The website was recently unveiled during the annual Multicultural Marketing & Diversity Conference, presented by the Association of National Advertisers.   Read more >>