Multicultural Articles

New York, NY, March 12, 2013 - Greencard Creative, a branding, strategy and design firm based in New York City, has impacted 1.5 million people and 135 corporations, non-profits organizations and media companies to date through its American Latino Initiative,  a social movement that aims to break stereotypes of Hispanics in the U.S., announced Tatiana Pagés, CEO and Chief Creative Officer of Greencard Creative.   Read more >>

Boston, Mass.-Feb 28, 2013 - Digilant, a leading real-time media-buying platform, today announced its focus on bringing clarity to the overcrowded ad technology landscape via a direct-to-brand approach to customer relationships and a focus on helping multicultural marketers "Do Better Advertising." As a significant deliverable against this strategy, Digilant also announced a new consulting practice to help brands and agencies develop multi-channel advertising and data strategies that maximize their investments in digital media.   Read more >>

MIAMI, February 27, 2013 - República, a cross-cultural advertising, digital and communications agency, announced that it has been selected by Boehringer Ingelheim Pharmaceutical Inc. (BIPI) to serve as the pharmaceutical company's first cross-cultural advertising agency of record, executing marketing communications strategy for the company in the U.S.  Read more >>

SANTA CLARITA, CA, February 22, 2013 -- Are you reaching your target market through traditional media only? In a move that quickly accelerates Hispanic advertising/PR agency Power Media Group's (www.powermediagroup.com) presence into the world of technology, they are proud to announce the launch of their company's new mobile application development division: Power Media Apps (www.powermediaapps.com).   Read more >>

CANTON, MA (February 19, 2013) -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, announced that Miami-based Zubi Advertising has been appointed as the new Hispanic marketing and advertising agency.  Zubi will be responsible for creative, digital and social media, promotions, public relations, and other Hispanic campaigns for Dunkin' Donuts.  Read more >>

Americans have recognized Black history annually since 1926, first as "Negro History Week" and later as Black History Month." What you might not know is that black history had barely begun to be studied-or even documented-when the tradition originated. Although Blacks have been in America at least as far back as colonial times, it was not until the 20th century that they gained a respectable presence in the history books.  Read more >>

The highly anticipated ads of Super Bowl XLVII have, once again, provoked commentary from marketing experts who target Hispanic, Asian American, African American, LGBT, People with Disabilities and other ethnic/niche consumers. MMR asked these top experts, listed in our annual directory, The Source Book of Multicultural Experts, to provide their analysis of the Super Bowl ads from a multicultural perspective.   Read more >>

February 4, 2013 -- Multicultural Marketing Resources, Inc. (MMR) announces the addition of Gina Paige, Founder, African Ancestry, Inc. to its Multicultural Speakers Showcase (http://multicultural.com/Speaker_Showcase/speakers_all). The Showcase, launched in March 2005, features top multicultural marketing and diversity experts who are available to speak on a wide range of topics at conferences, symposiums, corporate events, training sessions, and other multicultural business and consumer events around the country. View Gina's speaker profile here.  Read more >>

Get Involved Now With the New Multicultural Health Marketing Initiatives Through DTC Perspectives - Enter Your Best Multicultural Healthcare Advertising to Win a DTC National Advertising Award. Or Submit a Speaker Proposal for MCH National. The DTC National Advertising Awards, sponsored by Health Monitor Network, are a unique award and opportunity in a field with multiple constituencies, varying needs and significant communication challenges. Entries will be judged by a panel of independent industry market research experts and the DTC Perspectives editorial team. Gold, Silver, and Bronze awards will be present in each category at the 2013 DTC National Conference.    Read more >>

New York, New York - January 29, 2013 - The Year of the Snake begins on February 10 as the Asian Lunar New Year is celebrated by several of the largest Asian groups in North America including Chinese, Vietnamese and Koreans. The Lunar New Year is represented by a cycle of 12 years, each year denoted by a different animal zodiac.  Read more >>