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Welcome to Multicultural Marketing Resources (MMR). Here corporate executives will find diverse resources, experts and information on how to market to multicultural (ethnic and niche) consumer markets. Journalists can source diverse industry experts to interview. Multicultural marketing experts can be connected with executives and journalists! |
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MMRNews includes advertorial features from more than 250+ companies involved with targeting Hispanics, African Americans, Asian Americans, GLBT and people with disabilities, among other markets. News is supplied by outside sources and edited by Lisa Skriloff. MMRNews clients may distribute press releases and company announcements on multicultural marketing and diversity initiatives to our subscribers, marketing executives (corporate & agency side) and journalists (ethnic & mainstream media).
Los Angeles, May 10, 2013 - Acento has announced after a nationwide search, it has been named multicultural advertising agency of record for CenturyLink, Inc. (NYSE: CTL), the third largest telecommunications company in the United States and a global leader in cloud infrastructure and hosted IT solutions for enterprise customers. Read more >>
New to Asian American marketing or need a refresher? The 3AF Boot Camp will provide the basics from demographics and media to industry opportunities and case studies. Then stay for the 3AF's annual marketing conference which begins the next day. Read more >>
The 2013 Hispanic Retail Summit has developed a series of intense general and concurrent conference sessions specifically designed to shed light on this powerful group of Latinos ages 18-35 years of age. To connect with Millennials, retailers and marketers need to understand what is unique about this demographic; their purchasing power, their brand preferences, factors influencing purchasing decisions and most importantly, their aspirations. During the course of the 2-1/2 day conference, national retailers and marketing experts will come together to spotlight this often misunderstood and mis-diagnosed group of young Latinos. Read more >>
While we usually focus on the outstanding success in school or business of Asian Americans, their remarkable achievements were often matched by young Asian immigrants for whom English was a second language. Part of their success story has been the old-world ethics of their parents, who often left their Asian homes without any material possessions and who had to work very hard to achieve their goals. Read more >>
The Asian American Advertising Federation Presents The 2013 3AF Asian Marketing Summit, May 22-23, 2013 at the MGM Grand in Las Vegas, Optional Asian Market Boot Camp, May 21. The Asian American Advertising Federation (3AF) proudly presents its annual gathering of marketers, agencies, media and industry leaders for a deep dive into the latest and greatest in Asian marketing. Read more >>
New York, April 25, 2013 - Mundial Sports Network (http://www.mundialsportsnetwork.com), the leading sports network reaching Latinos, will be unveiling its new and expanded global digital presence at an exclusive Digital Content NewFront event in New York City. The Digital Content NewFront event will take place on Thursday, May 2nd from 6- 10:30pm at the brand new, state-of-the-art, Nevada Smiths Sports Bar located at 100 3rd avenue and 13th street in NYC. Read more >>
April 19, 2013 - New York, NY - The ADCOLOR® Board of Directors is pleased to announce Nick Cannon as the 2013 ADCOLOR® All-Star. Now in its seventh year, Cannon will be honored at the ADCOLOR® Awards and Industry Conference at The Beverly Hilton on September 21, 2013. He will be joined by former All-Stars including Earvin "Magic" Johnson, Russell Simmons, Cristina Saralegui, Queen Latifah, George Lopez, and Boris Kodjoe. Read more >>
The AAF hosted its first Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to host the Diversity Achievement and Mosaic Awards & Forum during Advertising Week New York. The partnership has proven to be very successful and the Diversity Achievement and Mosaic Awards & Forum has established itself as Advertising Week New York's premier diversity and multicultural event. Read more >>
April 18, 2013 - New York, NY - "Best Practices in Multicultural Healthcare Marketing" is a first-time topic to be covered this year at New York University's (NYU) School of Continuing and Professional Studies as part of the annual multicultural marketing course, "Ethnic Marketing: How to Target the Multicultural Consumer," to be held on this Friday April 19th and Saturday April 20th. Beatriz Mallory, a leading Multicultural Marketing Strategist, is the invited guest speaker on multicultural healthcare, a topic that cuts across all markets to be covered in this course including Hispanics, African Americans, Asian Americans, GLBT and other niche markets. Beatriz Mallory is the former Director of Multicultural Strategy for Johnson & Johnson Health Care Systems and Founder of advertising agency HispanAmérica LLC. Read more >>
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