Multicultural Articles

Houston, TX, Jan. 26, 2011 – Lopez Negrete Communications, Inc. has been selected for the 2010 Best of Business Award in the Advertising Agencies category by the Small Business Commerce Association (SBCA). Lopez Negrete Communications, headquartered in Houston, Texas, is one of the largest, leading advertising and marketing agencies specializing in Hispanic marketing.  Read more >>

January 27, 2011, New York, NY - Gardenia Organic, a New York City based sustainable florist, has earned VeriFlora Preferred Retailer status for its commitment to sustainability practices.  Gardenia Organic is the first New York florist to be recognized for the rigorous environmental practices they undertake in order to practice agricultural sustainability.  VeriFlora is considered the gold standard in ensuring sustainability practices in the flower industry.  Read more >>

SOUTHFIELD, Mich., Jan. 19, 2011 -- GlobalHue, a full-service marketing communications agency with total market and multicultural expertise has announced its account win as creative agency for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial brand across all consumer segments. "We're excited to be working with GlobalHue," said Jim Ryan, Chief Marketing Officer at CitiFinancial. "They've demonstrated an ability to quickly grasp the nuances of our business and, just as important, they have shown the unique ability to help us create impactful communications for our diverse customer and prospect base."  Read more >>

Executive leadership appointment expands service offerings and enhances research capabilities in high growth segments
 
NEW YORK, January 18, 2011-GfK Custom Research North America today announced the appointment of Angelina Villarreal, Ph.D., as Vice President, Multicultural Research. In this new role, she will partner with other multicultural experts from each of the company's business units to develop, implement, and measure forward-thinking marketing research strategies for the fast-growing Hispanic, Asian-American and African-American consumer segments.  Read more >>

Daisy Expósito-Ulla was selected to be profiled in The New York Times, December 5, 2010 in The Boss column. In "The Cross-Cultural Pitch" article she was interviewed about her story as a Cuban-American marketing executive and business owner living in America. You can read the full article here. Read on for more of Daisy's philosophy in her essay on the New America below.  Read more >>

Veteran ethnic marketing public relations firm Multicultural Marketing Resources (MMR) has revamped its website, adding new features that give clients detailed insight and an array of experts targeting multicultural and niche markets.  Read more >>

MLG International is a one stop source of Language Solutions, providing the best and most cost effective language services.

Dub your corporate videos and presentations to create captivating recordings. Transform your websites and graphics into eye-catching visuals that appeal to multilingual clients across the globe. Translate accurately your brochures, contracts or any other document. Whatever your translation needs, MLG International is the highest quality and most dependable translation service for your organization.  Read more >>