Multicultural Articles

When marketing to African American and Hispanic audiences, authenticity and specificity are key.  Campaign tactics must not only be culturally relevant but must also speak to the diversity of demographics within each group.  While traditional channels, like broadcast and radio, remain important, digital mediums are becoming increasingly vital to marketers seeking to connect with multicultural audiences and the segments within them.  Read more >>

Portada's flagship annual Hispanic conference is an annual gathering of major decision makers in advertising, marketing and media from all over the United States. Emphasis will be put on how technologies can be leveraged to reach local audiences via digital and print media vehicles. CMO-level marketers and thought leaders will explain their perspectives on how best to reach the burgeoning Hispanic demographic. The Conference can be attended in combination with Portada’s Hispanic Mobile Marketing Forum which takes place in the same venue on the day before (Sept. 19).  Read more >>

The New Smartphone Majority
Multicultural consumers are leading the smart phone revolution. They are also early adopters of new shopping technologies; they over-index in using their phones both to research products and to make purchases. According to Nielsen, Hispanic and African-American smart phone penetration now at stands at 57% and 54% respectively, compared to only 50% for the market at large. And Mintel reports that three quarters of multicultural adults 18-34 access the Internet via their cell phone.   Read more >>

There's still time to submit your best multicultural campaign! The deadline for the 12th Annual Multicultural Excellence Awards has been extended to August 27, 2012. These awards recognize agencies and their clients for their outstanding advertising and impactful marketing campaigns created for the multicultural market.  Read more >>

Latin-Pak, a Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working project based with many top advertising agencies and Fortune 100 Companies across the United States. Established in 1996, Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Hispanic Digital, Email, Contextual, Mobile, Direct Mail, Hispanic Databases, Door-to-Door, Insert Programs, and Spanish Free Standing Insert Programs. For more information, visit http://www.latinpak.com  Read more >>

August 9, 2012 --Multicultural Marketing Resources, Inc. (MMR) announces the addition of Robert (Bob) McNeil, President + CEO, IMAGES USA to its Multicultural Speakers Showcase (http://multicultural.com/Speaker_Showcase/speakers_all). The Showcase, which launched in March 2005, features top multicultural marketing and diversity experts who are available to speak on a wide range of topics at conferences, symposiums, corporate events, training sessions, and other multicultural business and consumer events around the country.  Read more >>

ADCOLOR LIVE! 2012, streamed live last night from The Time Warner Center Park Café, was hosted by Antonio Neves, CEO& Founder of THINQACTION. This year actor, philanthropist and entrepreneur Boris Kodjoe will join an illustrious group of industry innovators when he receives the 2012 ADCOLOR All-Star Award presented by Omnicom Group, in recognition of his exceptional work with his charity dedicated to his daughter Sophie and his contributions to film, TV, stage, business and media.  He will be honored at the advertising industry's premier event celebrating diversity and the contributions of some of the industry's brightest stars. The 2012 ADCOLOR® Awards and Industry Conference will take place in Las Vegas at the infamous Bellagio Hotel from October 18th through the 20th.  Past All-Star Award recipients include influential members in multicultural society like: Actor-comedian George Lopez, television host Cristina Saralegui, activist, entrepreneur and "Father of Hip-Hop," Russell Simmons, businessman and former NBA champion Earvin "Magic" Johnson and Queen Latifah, multi-platinum recording artist and award-winning actress.    Read more >>

The MyDreamcatcher Ad Network
Multicultural consumers over-index on a wide variety of online activities - and now advertisers seeking to reach this digitally-engaged audience have a new resource! The MyDreamCatcher Ad Network was specifically created to provide advertisers with mass online reach for their brands - in highly targeted, high quality environments. The MyDreamCatcher Ad Network utilizes the most advanced targeting strategies including demographic, psychographic, geographic and contextual.  Read more >>

Many marketers are aware of the significant opportunity of the $790 billion dollar lesbian, gay, bisexual, and transgendered (LGBT or "gay") market.* LGBTs over-index in many categories (travel, spirits, automotive, among others) or have unique, often underserved needs (financial services and healthcare, for example) that make them a prime prospect for brand growth.  Read more >>

Are You Confident & Ready to Capture the  Rapidly Growing Latino Market?  Latin2Latin's Latin Ready Assessment™ is Step 1!   Read more >>