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Welcome to Multicultural Marketing Resources (MMR). Here corporate executives will find diverse resources, experts and information on how to market to multicultural (ethnic and niche) consumer markets. Journalists can source diverse industry experts to interview. Multicultural marketing experts can be connected with executives and journalists! |
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MMRNews includes advertorial features from more than 250+ companies involved with targeting Hispanics, African Americans, Asian Americans, GLBT and people with disabilities, among other markets. News is supplied by outside sources and edited by Lisa Skriloff. MMRNews clients may distribute press releases and company announcements on multicultural marketing and diversity initiatives to our subscribers, marketing executives (corporate & agency side) and journalists (ethnic & mainstream media).
REGISTER NOW: 2012 Asian Marketing Summit--The Asian American Advertising Federation Presents: The 2012 Annual Asian Marketing Summit, May 16-17, 2012 Conference with Optional Asian Boot Camp on May 15 at the Venetian Hotel & Resort in Las Vegas Read more >>
March 29, 2012 - New York, NY - New York University's (NYU) School of Continuing and Professional Studies will offer the annual multicultural marketing course, "Ethnic Marketing: How to Target the Multicultural Consumer," in an intensive two-day format on Friday April 27th and Saturday April 28th from 9:00am - 5:00pm on both days. The class instructor is Lisa Skriloff, Adjunct Faculty member at NYU since 2001 and President of Multicultural Marketing Resources, Inc. (MMR), a public relations agency, marketing firm, publishing company and consulting firm. Read more >>
New York, March 9, 2012 / PRNewswire-HISPANIC PR WIRE/ -- Oneida Nation Enterprises CEO and Oneida Nation Representative, Ray Halbritter, announced the launch of a dynamic multi-cultural business, consisting of the MyDreamCatcher aggregated advertising network, a one-stop shop for multi-cultural media buyers targeting audiences by ethnicity and interest; MyDreamCatcher.com, a personal portal that allows people to identify their core areas of interest and create their dream page by aggregating sites in Spanish and English; and the MyDreamCatcher cause marketing arm. Read more >>
McLean, VA, March 8, 2012 – AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic marketing and revenue growth specific for Consumer Packaged Goods (CPG) and CPG-based retail companies. In fact, the data showed a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus less. Read more >>
Quick Facts: • About 41% of women compared to 27% of men cite eco-friendly living as a daily goal. The 2009 Tiller Social Action Survey also showed that more women than men want to use recyclable bags and reduce their household's energy use. Read more >>
March 6, 2012 - On March 14 500+ global marketers will descend upon New York City for the Global Marketing Conference run by ANA (Association of National Advertisers, based in the U.S.) and WFA (World Federation of Advertisers). Read more >>
March 6, 2012 - Latina Insights, the marketing services division of Latina Media Ventures, the leading multimedia company addressing the lifestyle and interests of acculturated Latin women in the U.S., has released the first in a series of surveys revealing the shopping and retail consumption behaviors of the U.S. Latin female consumer. Read more >>
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