Multicultural Articles

by Saul Gitlin, Executive Vice President of Strategic Services, Kang and Lee Advertising
Now that Ben & Jerry's has apologized for its absurd stereotyping in issuing a Linsanity ice cream made with fortune cookies (a food that has no link to actual Chinese heritage and culture, but is rather a North American phenomenon), the brand should learn from its misstep and take the logical next step: issue a product more authentically connected to the cultural heritage that Lin's family comes from.  Read more >>

Isabel Valdés is an In-Culture marketing expert, business development consultant, published author, public speaker and trainer. She is the principal of Isabel Valdés Consulting (IVC). IVC is a boutique consulting firm that provides strategic business development services to companies seeking to tap, expand, and successfully penetrate "cultural markets."  Hear Valdés on Building a Winning Multicultural Marketing Strategy to Expand Your Customer Base and learn how to determine key objectives of your MCM strategy based on your company's business objectives and how to conduct research and analyze received data.  Read more >>

The ANA (Association of National Advertisers), organizers of the Multicultural Marketing & Diversity Conference in the Fall, would like to bring you their new Global Marketing Conference on March 14 in NYC.   Read more >>

February 22, 2012 - New York, NY - MMRNews recently sat down with Nora Chang Wang, Shuang Wen Academy Network (SWAN), to learn about the organization and its future plans. SWAN operates a successful Chinese language immersion program in Manhattan, the largest after-school program in New York City.  Since 1998, SWAN has grown from serving 40 pre-kingdergarten children to more than 630 students from Pre-K to 8th grades daily.   Read more >>

By 2016, the Multicultural consumer segment will contribute $14.0 Billion to the auto industry. The companies that will win the market are those that understand diverse consumers' beliefs, practices, intentions, consumption patterns and spending capabilities. Multicultural Marketing Resources, Inc. asked experts in marketing to Hispanic, American Muslim, Asian American, African American and LGBT consumers to share market insights that auto makers should consider when targeting these groups.   Read more >>

New York, New York (February 13, 2012) - Opinion Access Corp. (OAC), the recognized industry experts and the one-stop-shop for marketing research quantitative data collection has announced that their Vice President of Business Development, Lance Hoffman has been made a Partner in the company. Jim Hoffman, President, and Joe Rafael, Chairman, who are the founders and original partners since 1995 made this announcement effective on 1 January 2012.  Read more >>

Hispanic Retail 360 is the retail industry's premier event for retailers and marketers to grow their business with the U.S. Hispanic consumer market. It is a high-level conference and tabletop exhibition, including an unrivaled conference program and opportunities for face-to-face interaction between retailers, suppliers and experts in Hispanic marketing.
Author/Journalist/Entrepreneur Guy Garcia will be One of Our Keynote Speakers at the Hispanic Conference.   Read more >>

February 2, 2012  Windsor, Conn. -- ING U.S. released key findings today from a comprehensive study1 commissioned by the ING Retirement Research Institute that examined the attitudes, behaviors and preparedness of different ethnic groups, including African-Americans, Asians and Hispanics, regarding their future retirement.  The research showed that while Americans of all backgrounds encounter similar barriers to saving and planning, cultural differences account for disparate experiences among the groups.  For additional information or to view the report, visit http://ing.us.  Read more >>

The highly anticipated ads of Super Bowl XLVI have, once again, provoked commentary from marketing experts who target Hispanic, Asian-American, African American, LGBT and other ethnic/niche consumers. MMR asked these top experts, listed in our annual directory, The Source Book of Multicultural Experts, to provide their analysis of the Super Bowl ads from a multicultural perspective.  Read more >>

•   Freedom’s Sisters is an interactive exhibition honoring 20 African-American women who have worked for freedom and equality in America.
•   In honor of Dr. Betty Shabazz, New York is the third and final stop of the extended tour
•   Opening to feature civil rights icon and poet Sonia Sanchez from the Freedom’s Sisters national exhibition and others.   Read more >>