Multicultural Articles

New York, NY - January 23, 2012 - Shuang Wen Academy Network (SWAN), the successful after-school Chinese language immersion program in Manhattan, celebrates the beginning of the Chinese New Year, the most important holiday in the Chinese culture. SWAN, which teaches Mandarin while imparting an understanding the Chinese culture, prepares students to be global citizens in an increasingly competitive and demanding international environment.  Read more >>

Top multicultural marketing experts weigh in with their informed opinions on what to expect in Multicultural Marketing in 2012 and over the next decade. Read on to learn what these experts have to say about marketing to African Americans, Asian Americans, Hispanics, the GLBT consumer market and people with disabilities.  Read more >>

See Year of the Dragon 'Fun Facts' Below   Read more >>

For years, I've been a proud innovator of multicultural marketing. In fact, I can remember when this discipline initially birthed itself upon the shoulders of consumer equality pioneers such as D. Parke Gibson, author of the legendary $30 Billion Negro and $70 Billion in the Black: America's Black Consumers. Mr. Gibson was a revered pillar amongst African American and business communities as he was not shy about voicing his expertise on the need to diversify corporate America. As a result, he essentially revolutionized the art of marketing.   Read more >>