Multicultural Articles

Effie Worldwide invites you to submit your targeted multicultural work into the 2012 North American Effie Awards competition.   Read more >>

Association of Hispanic Advertising Agencies (AHAA) Announces Powerhouse Lineup for Annual Conference on Oct. 11-13, 2011 in Miami -- Theme of “See Change” To Pervade All Sessions

Miami, September 28, 2011 – The Association of Hispanic Advertising Agencies will hold its Annual Conference on October 11-13, 2011 at the Eden Roc Renaissance Miami Beach with the theme of “See Change.” Poised on the crossroads of a major transition in the Hispanic market, the conference will address the ever-changing Hispanic consumer, who is increasingly mobile and an avid user of technology, and how agencies must leverage cultural expertise while continuing to adapt and hone innovation to stay ahead of the competitive landscape.  Read more >>

Walmart Puts Multicultural At The Top Of The List - After the 2010 Census, Walmart needed a new paradigm shift for multicultural marketing. With Hispanic, African-American and Asian consumers being approximately 34% of the U.S., multicultural marketing can no longer be a niche effort. It can no longer be the responsibility of just the "multicultural" marketing team. Walmart's SVP of Marketing Tony Rogers will share how Walmart has implemented a total market approach to marketing and how multicultural has become everyone's responsibility.   Read more >>

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Miami, FL – September 20, 2011– EZTarget Media, an advertising network owned by Hispanic digital media company Terra, is the first Hispanic focus ad network to become certified as IAB (Interactive Advertising Bureau) compliant. The IAB compliance ensures that EZTarget Media and Terra offer advertising media solutions in accordance with quality assurance guidelines issued by the IAB in reference to inventory acquisition, contextual taxonomy and targeting, inventory vetting and data disclosure.   Read more >>

Join us in honoring Hispanic Heritage Month being celebrated nationwide beginning on September 15, 2011, the anniversary of independence for five Latin American countries - Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Mexico achieved independence on September 16th and Chile on September 18th    Read more >>

The CEOs Summit I Convergence 2011 4th Annual Conference Returns October 6th  Read more >>

Special Offer to Register to Portada's Conference Next Week: "Marketing to Hispanics: Taking the CMO's Driver Seat"  
 
Attend Portada's Sept. 21 and Sept. 22 Conferences at  a Special Discount for MMRNews Subscribers
 
Benjamin Jankowski, Global Media Director at Mastercard will be the keynote speaker at Portada's  Fifth Annual Hispanic Digital and Print Media Conference which takes place in NYC's Scholastic Auditorium next Thursday September 22. The theme of the event is "Marketing to Hispanics: Taking the CMO's Driver Seat."   Read more >>

Stedman Graham Keynotes Mosaic Women's Awards; Carol's Daughter Founder Lisa Price and Dr. Johnnetta B. Cole among Mosaic recipients  Read more >>