Multicultural Articles

THE ADCOLOR® INDUSTRY COALITION PARTNERS WITH GLAAD TO CREATE AND PRESENT THE FIRST-EVER ADVOCATE AWARD
 
Draftfcb CEO & PRESIDENT Laurence Boschetto and Aaron Walton, Co-Founder of Walton | Isaacson Named Inaugural Advocate Award Honorees
 
Fifth Annual ADCOLOR Awards and Industry Conference to be held in Los Angeles, September 16-17, 2011   Read more >>

The deadline for the 11th annual Multicultural Excellence Awards is August 26, 2011. The ANA is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns. Winners will be announced at the ANA’s 13th Annual Multicultural Marketing & Diversity Conference, November 6-8 in Miami, FL. For a campaign to be eligible,it must have appeared between June 2010 and June 2011.

This year, the ANA will review submissions to reflect excellence in key multicultural and media categories, as well as overall business performance.  Read more >>

AS MINORITY CONSUMERS BECOME THE MAJORITY, BRANDS MUST ADAPT TO STAY RELEVANT

New Book By Millward Brown’s David Burgos and Ola Mobolade Provides the Definitive Roadmap for Reaching the New Multicultural Consumer Mainstream

New York—August 2, 2011— Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2045.  In their new book, MARKETING TO THE NEW MAJORITY: Strategies for a Diverse World (Palgrave Macmillan, August 2011), Millward Brown’s David Burgos and Ola Mobolade explore and analyze America’s increasingly diverse consumer population and offer strategies for marketers hoping to connect with the new mainstream and the different segments that comprise it.  Read more >>