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Welcome to Multicultural Marketing Resources (MMR). Here corporate executives will find diverse resources, experts and information on how to market to multicultural (ethnic and niche) consumer markets. Journalists can source diverse industry experts to interview. Multicultural marketing experts can be connected with executives and journalists! |
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MMRNews includes advertorial features from more than 250+ companies involved with targeting Hispanics, African Americans, Asian Americans, GLBT and people with disabilities, among other markets. News is supplied by outside sources and edited by Lisa Skriloff. MMRNews clients may distribute press releases and company announcements on multicultural marketing and diversity initiatives to our subscribers, marketing executives (corporate & agency side) and journalists (ethnic & mainstream media).
Howard Buford, CEO of Multicultural Ad Agency Prime Access, Receives Prestigious Moss Kendrix Marketer Award
Howard Buford, president and CEO of Prime Access, received the 2011 Moss Kendrix Marketer Award from the National Alliance of Market Developers (NAMD). Buford received the honor at the group's Marketing Awards Luncheon at the Schomburg Center for Research in Black Culture in Harlem on May 6. Read more >>
Is Your Company A Best Place For Asian Americans To Work?
May 24, 2011 - The National Association of Asian American Professionals (NAAAP) invites U.S-based companies to participate in the inaugural Asian Corporate Rankings: U.S. Edition to become one of the "Best Companies for Asians to Work." The initiative provides organizations an excellent opportunity to stand out from their peers in terms of their relationships and interactions with Asian Americans. Read more >>
What are the most critical ways to engage both younger and older workers? What best practices do DiversityInc Top 50 Companies for Diversity® utilize to maximize involvement across generations? How important is it to have a generational employee-resource group? Read more >>
West Hollywood, CA--May 19, 2011 - The Asian American Advertising Federation (3AF) announced today the winners of its annual creative excellence awards honoring the "best and brightest" in the Asian American advertising and marketing industries. The honorees were recognized at the 3AF's national conference entitled "Asian Marketing Summit 2011: A Deep Dive Into the Emerging Priority Segment" held last week in Las Vegas, Nevada. Read more >>
In 1763 a small group of Filipinos deserted a Spanish ship in New Orleans and established the first Filipino, Asian Pacific community in the U.S.A. on a Louisiana bayou. The term Asian-Pacific encompasses the Asian continent and the Pacific islands of Melanesia (New Guinea, New Caledonia, Vanuatu, Fiji and the Solomon Islands), Micronesia (Marianas, Guam, Wake Island, Palau, Marshall Islands, Kiribati, Nauru and the Federated States of Micronesia) and Polynesia (New Zealand, Hawaiian Islands, Rotuma, Midway Islands, Samoa, American Samoa, Tonga, Tuvalu, Cook Islands, French Polynesia and Easter Island). These groups, as of July, 2010, numbered over sixteen million individuals (over five percent of the U.S. population.) Read more >>
What are the most critical ways to engage both younger and older workers? What best practices do DiversityInc Top 50 Companies for Diversity® utilize to maximize involvement across generations? How important is it to have a generational employee-resource group?
Learn best practices from WellPoint and Toyota Motor North America, Nos. 36 and 46, respectively, on The 2011 DiversityInc Top 50 Companies for Diversity list. Read more >>
Embrace Cultural Diversity at the New York Daily News Multicultural Small Business Conference, June 21
New York is the most diverse city in the world. New York's Hometown Newspaper is embracing its diversity with the Daily News "Your Money" Multicultural Small Business Conference, to be held 8:00-12:30pm on Tuesday, June 21 at the Tribeca Performing Arts Center, CUNY's Borough of Manhattan Community College, 199 Chambers St., New York City. Read more >>
GlobalHue Ranked No. 1 Among African-American Advertising Agencies by Advertising Age Magazine
The multicultural agency moves up to No. 2 spot for Hispanic
SOUTHFIELD, Mich., May 9, 2011 -- In its Agency Report 2011, published on April 25, Advertising Age ranks multicultural advertising agency GlobalHue as the No. 1 African-American agency and the No. 2 Hispanic agency for 2010. While this is the third consecutive year that GlobalHue has placed first on the African-American list, the agency's second place on the Hispanic list is new, up from third place in 2009. Read more >>
Sheila Johnson Joins As Strategic Advisor For Multicultural And African-American Initiatives - Derek Murphy Named General Manager, Multicultural - “Patch Latino” Launches In Southern California By End Of 2011
New York, NY – May 3, 2011 – The AOL Huffington Post Media Group today made three key announcements regarding its multicultural strategy: Sheila C. Johnson will serve as Strategic Advisor for Multicultural and African-American Initiatives; Derek Murphy has been named General Manager, Multicultural; and Patch, the network of over 800 hyperlocal news and information sites dedicated to comprehensive, community-specific coverage, will launch “Patch Latino” to serve communities with large Latino populations. Read more >>
New York, NY, May 4, 2011 - Multicultural Marketing Resources, Inc. (MMR) announces the approaching deadline for companies to be included in the upcoming publication of The Source Book of Multicultural Experts, 2011/2012. The Source Book is a unique directory that provides resources for corporate and agency side marketing executives and contacts for journalists. Since our first edition, thousands of copies of The Source Book of Multicultural Experts have been distributed each year, including distribution at key multicultural marketing conferences all year long. Read more >>
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