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Welcome to Multicultural Marketing Resources (MMR). Here corporate executives will find diverse resources, experts and information on how to market to multicultural (ethnic and niche) consumer markets. Journalists can source diverse industry experts to interview. Multicultural marketing experts can be connected with executives and journalists! |
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MMRNews includes advertorial features from more than 250+ companies involved with targeting Hispanics, African Americans, Asian Americans, GLBT and people with disabilities, among other markets. News is supplied by outside sources and edited by Lisa Skriloff. MMRNews clients may distribute press releases and company announcements on multicultural marketing and diversity initiatives to our subscribers, marketing executives (corporate & agency side) and journalists (ethnic & mainstream media).
October 28, 2011 -- Hoy Chicago is honored to win 5 of the 2011 José Martí Publishing Awards given by the National Association of Hispanic Publications (NAHP). The accomplishment, including the top award for a daily newspaper, was announced during the non-profit's annual convention in Las Vegas last weekend. Read more >>
The Association of Hispanic Advertising Agencies (AHAA) most recent annual conference attracted agency principals, creatives, media buyers, media planners, media specialists, account managers, account planners, researchers and brand managers to Miami. This annual conference, (this edition themed “See Change”) is the most comprehensive industry event for people working in the Hispanic market and addressed how companies can adapt to and reach the ever-changing Hispanic consumer. With a focus on the role of social and digital media, how to creatively reach consumers, and the benefits of Hispanic advertising, the conference was chaired by Robert Orci, CEO of Acento Advertising, Linda Lane Gonzalez, President/CEO of ViVA Partnership, Inc and Jessica Pantanini, COO of Bromley Communications. Read more >>
Creating Emotional Connections
As Multicultural marketers, we understand that in order to acquire a loyal customer, we need to create an emotional connection. Join Luisa Acosta-Franco, VP of Multicultural Marketing as she shares how Farmers Insurance Group has aligned core consumer values with business objectives to create a breakthrough marketing program. Learn how the company has transformed its sponsorship of the Immigrant Archive Project into a platform that drives consideration by creating emotional connections via multiple touch points. The Project is a national initiative to preserve the stories of immigrants from many different countries and a variety of ethnicities. Read more >>
Sheena Singh is not your typical calendar girl. Read more >>
Stedman Graham Keynotes Mosaic Women's Awards; Carol's Daughter Founder Lisa Price and Dr. Johnnetta B. Cole among Mosaic recipients Read more >>
New York based RTVI (Russian TV International) and Russian-American Media, LLC are bringing the Lezginka State Dance Company of Russia to New York City. They will be performing an all-new program entitled "Dances of our Region", which is directed and choreographed by Mr. Zulumkhan Khanghereiev. The performance will take place on October 22, 2011 at 7pm at the Tribeca Performing Arts Center at 199 Chambers Street, New York. Read more >>
ES Advertising to Take Home 3 Emmas (Excellence In Multi-Cultural Marketing Awards) at the 25th Annual NAMIC Conference on October 5th, 2011 in New York
NAMIC (National Association for Multi-Ethnicity in Communications) recognizes ES Advertising, Inc., for their accomplishment of creating culturally relevant marketing programs that achieve results with 3 EMMA Awards (Excellence in Multi-Cultural Marketing Awards) for Time Warner Cable. Read more >>
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