Speakers Showcase

Go Back

Shaili Bhatt, Senior Research Director, C+R Research

Shaili has 15 years of experience conducting online and in-person qualitative research for Fortune 100 companies in the CPG, travel, entertainment, and retail industries.... View Profile

Liz Castells, President & CEO, INFUSION

Liz Castells-Heard is President/CEO of INFUSION, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits.... View Profile

Michele Cordoba, Founding Director, Vision Strategy and Insights

Michele is a creative and experienced researcher and marketer with particular expertise in advertising development and consumer engagement.... View Profile

Dr. Alexandra DeCastro Arrivillaga, Founder/CEO, LatinTouch Agency

Alexandra De Castro Arrivillaga is the Founder and CEO of LatinTouch and Disturbed Marketing. She has a background in business strategy, management and consulting, which has afforded her opportunities to create a number of businesses, each one serving a particular need in local communities.... View Profile

Brenda Lee, Founding Director, Vision Strategy and Insights

With over 20 years of marketing, consulting, market research and business management experiences, Brenda is uniquely qualified to provide her clients superior data driven strategic consulting services. Prior to forming Vision Strategy and Insights, Brenda founded and managed The Quan Market Research – a marketing consulting company offering marketing management, research and consulting services across various industries. In an earlier life, Brenda managed world-class brands for Campbell Soup Company and The Coca-Cola Company as a brand manager.  Prior to her tenure in brand management, Brenda worked as a Management Consultant for Bain & Company... View Profile

Jorge Martínez-Bonilla, Vice President, C+R Research, CultureBeat & LatinoEyes

Jorge Martínez-Bonilla, guides the qualitative research efforts of LatinoEyes and CultureBeat, the multicultural divisions of C+R Research. He has been providing research and consulting services to clients for more than 15 years, both in the U.S. and Latin America.... View Profile

Arva R. Rice, President and CEO, New York Urban League

Arva Rice is a passionate community leader who has dedicated herself to creating pathways to success for young people with a focus on girls and women. Arva currently serves as President & CEO of the New York Urban League.... View Profile

Karen Sinisi, Director, Sales and Marketing, Ethnic Technologies

Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients.... View Profile

Lisa Skriloff, President, Multicultural Marketing Resources, Inc.

Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an annual directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR’s offices, serves as a resource center for professionals in the industry.... View Profile

Ashleigh Williams, Research Director​, C+R Research

Ashleigh joined C+R in 2013. She employs various techniques in qualitative research, moderating in both online interactive communities and in field studies (focus groups, ethnographies, and shop-alongs). Ashleigh’s strength as multicultural researcher lies in her ability to uncover and understand cultural influences and their impact on consumer behavior.... View Profile