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Liz Castells, President & CEO, INFUSION by castells

Liz Castells-Heard is President/CEO of INFUSION by castells, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits.... View Profile

Michele Cordoba, Founding Director, Vision Strategy and Insights

Michele is a creative and experienced researcher and marketer with particular expertise in advertising development and consumer engagement.... View Profile

Brenda Hurley, Executive Vice President and Managing Partner, C+R Research

Brenda Hurley is an Executive Vice President and Managing Partner at C+R Research. Brenda has over 20 years of experience in marketing research and segment expertise in youth/family, multicultural and millennial consumers. Her clients represent some of the biggest brands in consumer packaged goods, entertainment, consumer durables, retail and the restaurant industry.... View Profile

Brenda Lee, Founding Director, Vision Strategy and Insights

With over 20 years of marketing, consulting, market research and business management experiences, Brenda is uniquely qualified to provide her clients superior data driven strategic consulting services. Prior to forming Vision Strategy and Insights, Brenda founded and managed The Quan Market Research – a marketing consulting company offering marketing management, research and consulting services across various industries. In an earlier life, Brenda managed world-class brands for Campbell Soup Company and The Coca-Cola Company as a brand manager.  Prior to her tenure in brand management, Brenda worked as a Management Consultant for Bain & Company... View Profile

Karen Sinisi, Director, Sales and Marketing, Ethnic Technologies

Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients.... View Profile

Lisa Spira, Director of Research and Product Development, Ethnic Technologies

Lisa Spira channels her lifelong passion for names into developing multicultural marketing insights as Director of Research and Product Development at Ethnic Technologies. Lisa joined Ethnic Technologies as a researcher in 2008 based on her credentials as an onomastician and has honed her data analysis toolbox ever since.... View Profile