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Liz Castells, President & CEO, Castells & Asociados

Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits.... View Profile

Ron Campbell, President and Chief Strategist, Campbell-Communications

Ron Campbell is the president and chief strategist for Campbell-Communications. Campbell-Communications is an expert research and consulting company, as well as, a leader in strategy development for multicultural markets. ... View Profile

Saul Gitlin, EVP, Strategic Services , Kang & Lee Advertising

As a nationally recognized strategist in the field of multicultural marketing, Saul is heavily published and has been quoted in a wide range of media including NPR, USA Today, The New York Times, The International Herald Tribune, Advertising Age, Brandweek, and many industry-specific publications.... View Profile

Stephanie Herold, Practice Head, Cultural Insights, Clear Ideas M&C Saatchi

Stephanie is Practice Head for Cultural Insights, where she passionately drives awareness and understanding of the emerging challenges and opportunities that diverse consumers present. Her key area of expertise is unlocking the depth of consumer’s cultural identity to help clients understand the increasing complexity of multicultural populations. ... View Profile

Karen Sinisi, Director, Sales and Marketing, Ethnic Technologies

Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients.... View Profile

Lisa Skriloff, President, Multicultural Marketing Resources, Inc.

Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an annual directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR’s offices, serves as a resource center for professionals in the industry.... View Profile

Laura Sonderup, Managing Director and Senior Strategist, Hispanidad

Laura is a recognized ethnic marketing expert and is a frequent keynote speaker at national and international conferences. Her writings on the subject have been featured in USA Today, US Industry Today, IFA Franchising World, ColoradoBiz and DirectLine. The American Bar Association published her white paper “The Business of Immigrant Markets: Providing Access to Financial Services”... View Profile

Michael Steele, President and CEO, Advantage Communications, Inc.,

Michael Steele, President and CEO of Advantage Communications, Inc., is no stranger to the sales and marketing industry. In fact, he is a proud product of The Coca-Cola Company marketing team. During his extensive tenure with The Coca-Cola Company, Michael held positions including: Director, Marketing Director, Multicultural Marketing Director, International Marketing (Europe, Africa and Asia) Director, Global Olympic Marketing... View Profile

Steven Millerman, CEO, Prime-Access

Steve Millerman is the Chief Executive Officer at Prime Access, the largest independently owned health care agency reaching the US Hispanic, African American, Asian American, LGBT, and other diverse US populations. In his current role, Steve overlooks all aspects of the agency business, including proprietary solution development, maintaining the agency footprint within the industry, and spearheading Prime Access growth through organic and new business opportunities.... View Profile